单选题

Companies pursuing cost leadership will most likely:

A、 invest in productivity-improving capital equipment.
B、 engage in defensive pricing when the competitive environment is one of high rivalry.
C、 establish strong market research teams to match customer needs with product development.

【正确答案】 A

【答案解析】

A is correct. Companies pursuing cost leadership must be able to invest in productivity-improving capital equipment in order to be low-cost producers and maintain efficient operating systems.