单选题 Exercise: You are going to hear a passage about the entrepreneurial process. You will hear the passage only once. Now listen carefully and then tick the appropriate answer to each of the following questions.
单选题 How many basic steps do most entrepreneurs follow when they start their own businesses?
  • A. Four.
  • B. Five.
  • C. Six.
【正确答案】 C
【答案解析】[听力原文] I want to move on now and take a look at the entrepreneurial process. There are six basic steps that most entrepreneurs follow when they start their businesses. In the first step, they identify a problem; in other words, they see a need or problem that no one else sees. Then, in the second step, they think of a solution, what needs to be done to solve the problem or meet the need. I think we've already seen several examples today of people who saw a need or an opportunity and then came up with a creative solution to the problem. Step three is to prepare a business plan. A business plan. This means looking at things like equipment, location, financing, marketing, and so on. There are thousands of details to think about when you start a new business; the next step, the fourth step, is putting together an entrepreneurial team; in other words, hiring the right people to work with the entrepreneur in the new business. After that, the fifth step is something called test marketing. That's test marketing. This involves making and selling a small amount of the product or service. And if customers like the product or service, then, finally, entrepreneurs go to the sixth step, which is raising capital. Now, in this case, capital does not mean a city, it means money. It's another word for money. The entrepreneur has to raise a lot of money in order to produce and sell the product or service in large quantities. I want to say, in conclusion, that entrepreneurs like Jeff Bezos are among the most respected people in the United States. They are cultural heroes, like movie stars or sports heroes. Why? Because, starting with a dream and working very hard, these people created companies that solved serious, important problems. They provided jobs for millions of people, and in general their companies made life easier and more pleasant for all of us. If you ever order a book from Amazon.com, or eat a Mrs. Fields cookie, say thanks to the remarkable people who created these companies.
单选题 In creating a business, what do most entrepreneurs do after they see an opportunity and come up with a creative solution?
  • A. To find the equipment and location.
  • B. To prepare a business plan.
  • C. To identify the best way of financing.
【正确答案】 B
【答案解析】
单选题 What is the fourth step in the entrepreneurial process?
  • A. Putting together an entrepreneurial team.
  • B. Test marketing.
  • C. Raising capital.
【正确答案】 A
【答案解析】
单选题 The final step in the process of creating a business is to ______.
  • A. make and sell a small amount of the product or service as part of test marketing
  • B. hire the right people to work with the entrepreneur in the new business
  • C. raise money to produce and sell the product or service in large quantities
【正确答案】 C
【答案解析】
单选题 In the United States, apart from entrepreneurs, movie stars and ______ are also cultural heroes.
  • A. pop singers
  • B. sports heroes
  • C. musical stars
【正确答案】 B
【答案解析】
单选题 Which of the following statements is true according to this passage?
  • A. Entrepreneurs identify a problem; that is, they can see a need or problem that no one else sees.
  • B. Entrepreneurs notice major problems, instead of thinking about details, when they start a new business.
  • C. Entrepreneurs are highly respected because they are rich and can provide money for charity funds.
【正确答案】 A
【答案解析】