A. Sounds like an ideal approach.
B. What style will the ads use?
C. They'll have some proposals ready by the end of the week.
D. We've decided to use a variety of media for full coverage.
A: So, what's the status of our advertising campaign?
B: As I mentioned before, it'll be a national campaign starting next month.【D7】______First, we'll have 30-second spots on television once a day for 3 weeks. At the same time, we'll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we'll have some outdoor ads using billboards near main entrances to big cities.
A:【D8】______
B: We're focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. We will tell everyone reasons for why we recommend the products through hyping our choices of flavors and show everyone they're not stuck with just vanilla.
A:【D9】______Will we have a new slogan?
B: Definitely. The advertising agency's working on that right now.【D10】______
A: Sounds like we'll have a winner on our hands!
单选题 【D7】
【正确答案】 D
【答案解析】根据空格后的内容“首先,我们将在电视上做持续三周的广告,同时,我们还会在被选中的人口较多的城市的电台广播中宣传,最后,我们还会在大城市的主干道旁做户外宣传活动”,可知,B方利用各种媒体进行全面宣传,故选D。
单选题 【D8】
【正确答案】 B
【答案解析】根据B方的回答“我们将把焦点放在日常生活方面,我们还会给出一些之所以要推荐我们产品的原因”,可知,A方询问B方采用何种方式进行宣传,故选B。
单选题 【D9】
【正确答案】 A
【答案解析】根据B方讲述的内容“把焦点放在日常生活方面,告诉你只要咬一口冰淇淋三明治,就能消除夏日炎热,还会给出一些推荐我们产品的原因”,以及A方的回答“我们会有新的口号吗?”,可知,A方认同B方的宣传方式,A项说“似乎是个完美的方案”较合适,故选A。
单选题 【D10】
【正确答案】 C
【答案解析】根据空格前B方说的“广告代理商正在设计口号”,以及A方的回答“听起来我们将会成为一个大赢家”,可知,B方接着讲述广告代理商对此口号的计划,而C项“这个周末会出台一些新的策划”正好符合。故选C。