问答题 1.当你设法弄清消费信息技术将向何处发展以及这对社会意味着什么时,要记住这个重要的核心事实:人们只是想看更多的电视节目。
2.就像其他每个消费电子产品公司做的那样,索尼公司在最近的消费类电子产品展会上推出大量产品,这些产品是用来把网络视频放到电视上。在同时举行的Macworld展会上,苹果公司总裁史蒂夫·乔布斯推出具有同样功能的苹果电视。
3.从那时到现在,基本而明显的事实是处理器的功能不断提高和带宽的不断增大,而预言家们已经自信地预测了这一天。正如他们自信地预言它的含义:传统的电视节目会被替代。
4.实际情况却正好相反。尽管网络时代有其他多种选择,我们美国人如今看的无聊电视却比以往任何时候都多,这就说明了问题。
5.关于电视,没有人比著名的《纽约客》杂志评论家E.B. 怀特的评价更恰当。他在1938年写道:“我们的好坏将取决于电视,这一点我敢肯定。”
【正确答案】
【答案解析】1. As you try to figure out where consumer infotech is going, and what it means for society, remember this big, central reality: People just want more television.
2. Sony flooded the recent Consumer Electronics Show with products that put internet video on your TV set, as did almost every other consumer electronics company. At the simultaneous Macworld Expo, Apple chief Steve Jobs introduced Apple TV, which does the same thing.
3. Ever since the basic facts of steadily multiplying processor power and bandwidth became apparent, seers have confidently predicted this day. They just as confidently predicted what it would mean: traditional television"s demise.
4. Which is exactly the opposite of what has happened. Despite many Net Age alternatives, we Americans today watch more boring old TV than ever, which is saying something.
5. No one has evaluated TV better than the great New Yorker essayist E.B. White, who in 1938 wrote, "We shall stand or fall by television, of that I am sure."