|
company ($ millions) |
industry averages as a percent of sales | |
|
revenues cost of goods sold operating expenses profit margin |
5000 2100 1750 475 |
100% 45% 32% 9.5% |
|
厂商 |
行业 |
结论 | |
|
毛利润 |
5000-2100=2900 |
||
|
毛利润率 |
2900/5000=58% |
1-45%=55% |
该厂商的产品销售成本(产品成本)较低 |
|
营业成本 |
1750.5000=35% |
32% |
该厂商的营业成本较高 |