With the popularity of the Internet, more and more people do shopping online. Serial returner refers to someone who regularly orders more than they need and sends some of the items back. Three in ten shoppers deliberately over-purchase and subsequently return unwanted items, with one in five admitting to ordering multiple versions of the same item to make up their mind at home— safe in the knowledge they can choose from the ever-growing number of ways to quickly and easily send items back. Shoppers have also come to expect good value regardless of whether they're making a purchase or a return. Six in ten say a retailer' s returns policy impacts their decision to make a purchase online, and almost half of these would not order an item if they had to fund the cost of sending it back from their own pocket. Serial returners said they would send back fewer purchases if businesses were to standardize clothing and shoe sizes.