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REPORT TO MANAGING DWRECTROR ON SALES FIGURES
After six successful quarters of sales in the Seattle area, results for the last quarter were disappointing. General sales were down
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16 percent, on average, across our nine area stores. While as I noted
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in my last report, it is my view that some of this downturn can then be attributed
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to layoffs at IMP plc, which, as you know, it is the area's largest employer.
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During the quarter, IMP plc gave layoff notices to something in the region of
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5 percent part of its workforce. But it would be dangerous, I believe,
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to assume that our sales slump is due simply to such layoffs. In the same
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period of time, two powerful competitors - as Save Marts and Bargain
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Buys - opened a total sum of eight stores within our main catchments'
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area. However, the grand openings of these stores were accompanied
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by their heavy advertising of sales items. I recommend that a thorough
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assessment of how the impact of such competition upon our sales
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Equipped with this detailed knowledge, we would scarcely be in a position to review our current strategy.