单选题 Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to colour or cut out, games printed on a package, or small gifts inside a box also motivate many children to buy products—or to ask their parents for them.
Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
The size of a package also motivates a buyer. Maybe the package has "Economy Size" or "Family Size" printed on it. This suggests that the large size has the most product for the least money. But that is not always true. To find out a buyer has to know how the product is sold and the price of the basic unit.
The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.

单选题 As used in the first paragraph of the passage, the word "motivate" most probably means ______.

【正确答案】 C

【答案解析】本题是一道词汇含义类问题。问第一段中motivate一词的可能的意思是什么。此词表示“激发、激励”。因此，本题的正确答案应是C“提供一种促使人行动的想法或感觉”。另外，我们也可以根据上下文的内容推断出此词的含义。文章指出，包装是一种重要的广告形式。一个包装有时可以让人们产生购买某种产品的动机。例如，一个孩子可能在早饭时要吃其包装盒上带有电视剧人物图画的食品，对于孩子来说，图画比这顿早饭更有意思。供孩子们着色、剪下的图画，包装上印刷的游戏，或包装盒里的小礼品等，都可以吸引孩子们购买产品，或者要求家长为他们购买。

单选题 "A buyer will get something for nothing" most probably means that ______.

【正确答案】 D

【答案解析】本题是一道句子含义类问题。问句子A buyer will get something for nothing的可能意思是什么。利用查阅式阅读法，根据此句所在的上下文内容，有些包装示意买主，可以得到不花钱的东西。食品与可以再使用的容器一并出售就是一个例子。虽然一个平装的同样产品花钱较少，但是，人们宁愿购买用可以再使用的杯子或盘子包装的产品，因为他们相信，这个容器是不花钱的。由此可知，本题的正确答案应是D“购买者可以不花钱免费得到有用的东西”。

单选题 People are likely to buy the product sold in a glass or dish because ______.

【正确答案】 B

【答案解析】本题是一道具体细节题。问人们可能会买用杯子或盘子包装的产品的原因是什么。根据文章第二段内容，人们宁愿购买用可以再使用的杯子或盘子包装的产品，因为他们相信，这个容器是不花钱的。由此可知，本题的正确答案应是B“因为他们认为可以免费得到这个容器”。

单选题 Which of the following statements is NOT mentioned in the passage?

A、 On seeing a well-designed container, a buyer often neglects what is inside it.
B、 A buyer is also attracted by the size of the package.
C、 Children are often made to buy a product by its package with attractive pictures.
D、 Package is often a successful advertisement.

【正确答案】 A

【答案解析】本题是一道判断是非题。问下面哪个说法文章中没有提到。针对所给的四个选项，利用查阅式阅读法，结合原文中相关的内容，我们可以推断出A“看到设计精美的产品容器时，购买者通常就会忽略容器里面的产品了”，这个意思在文章中作者没有提及。因此，本题的正确答案应是A。

单选题 What suggestion does the author give in the passage?

【正确答案】 C

【答案解析】本题问本文作者在文章中提出了什么建议。根据文章最后一段的内容，对包装上的说明应该有个交代。不过，关键的一条是任何买主都应记住：包装总是一种广告，其文字和图画并没有把一切说清楚，而只有其内装产品才能说明一切。因此，本题的正确答案应是C“产品的包装质量与产品的质量一点儿关系都没有”。