【正确答案】
B
【答案解析】[听力原文] According to Charles Harper, Chairman of ConAgra, the Healthy Choice line of frozen dinners began with his own heart attack. It has been brought on by years of eating anything he could get his hands on. As he lay in the hospital recovering, Harper imagined the line of healthy frozen foods that tasted good. The Healthy Choice product line was carefully tested with consumers before being introduced to the general public. ConAgra's research and development staff spent a year working under the instruction 'Whatever the cost, don't sacrifice taste. ' The first test market results surprised even the ConAgra team. The low-sodium, low-fat frozen dinners sold much better than expected. According to the firm's vice-president of marketing and sales, 'We benefited from low expectations. The products were much better than people thought they would be.' This finding supported ConAgra's decision to position the product against other high-quality frozen dinners rather than as a diet or health food. The new product's brand name and packaging were an important part of the development process. The name Healthy Choice was chosen for the positive implication it held for consumers. Because ConAgra felt the product would be an impulse purchase, it was important to make the item stand out in the freezer case. This was accomplished through the dark green packaging that not only differed from the competitors but also suggested freshness and richness in vitamins. What did Charles Harper think of while he was in hospital? 细节辨认题。短文中提到，当Charles Harper因为心脏病发作而住院时，他躺在病床上，想的都是健康美味的冷冻食品的生产线。因此，他脑子里想的都是生产健康美味的冷冻食品。