单选题 PassageFour Questions46to50arebasedonthefollowingpassage. Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling.Nottoomanyyearsago,mostindustriesconcentratedprimarilyontheefficientproductionofgoods,andthenreliedon―persuasivesalesmanship‖tomoveasmuchofthesegoodsaspossible.Suchproductionandsellingfocusesontheneedsofthesellertoproducegoodsandthenconvertthemintomoney. Marketing,ontheotherhand,focusesonthewantsofconsumers.Itbeginswithfirstanalyzingthepreferencesanddemandsofconsumersandthenproducinggoodsthatwillsatisfythem.Thiseyeontheconsumerapproachisknownasthemarketingconcept,whichsimplymeansthatinsteadoftryingtosellwhateveriseasiesttoproduceorbuyforresale,themakersanddealersfirstendeavortofindoutwhattheconsumerwantstobuyandthengoaboutmakingitavailableforpurchase. Thisconceptdoesnotsimplythatbusinessisbenevolent(慈善的)orthatconsumersatisfactionisgivenpriorityoverprofitinacompany.Therearealwaystwosidestoeverybusinesstransaction-thefirmandthecustomer-andeachmustbesatisfiesbeforetradeoccurs.Successfulmerchantsandproducers,however,recognizethatthesurestroutetoprofitisthroughunderstandingandcateringtocustomers.Astrikingexampleoftheimportanceofcateringtheconsumerpresenteditselfinmid1985,whenCocaColachangedtheflavorofitsdrink.Thenon-acceptanceofthenewflavorbyasignificantportionofthepublicbroughtaboutapromptrestorationoftheClassicCoke,whichwasthenmarketedalongsidethenew.KingCustomerruled!
单选题 Themarketingconceptdiscussedinthepassageis,inessence,________.
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单选题 Whatwasthemainconcernofindustrialistsbeforethemarketingconceptwaswidelyaccepted?
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单选题 Accordingtothepassage,―tomoveasmuchofthesegoodsaspossible‖(Sentence2,Para.1)means―__________.
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单选题 WhatdoestherestorationoftheClassicCokebestillustrate?
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单选题 Indiscussingthemarketingconcept,theauthorfocuseson__________.
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