填空题 Building trust among key stakeholders is a strategic concern for any corporation. Today, 1companies seek to improve their reputations, they can"t ignore the environment. These issues are not only top of mind among consumers but also 2by almost half of the survey respondents as an area in which corporations have a negative impact on society 3they pollute and otherwise damage 4ecosystems. Each company must analyze what role environmental issues and climate change can and should 5in its strategies. For some, building trust among 6and seizing an important business opportunity can 7hand in hand. A packaged-goods company that introduces smaller containers 8of recycled pulp products, for example, not only stands to benefit from lower materials and transportation 9but also visibly contributes to the reduction of 10gas emissions. But many corporations would be wrong to focus almost all of their societal efforts 11environmental issues and to forget about 12that are important in their industries. In retailing, for example, our consumer research suggests that 13such as reducing energy consumption and 14environment-friendly products are important for winning credibility as a socially responsible 15The most burning issue for this industry, 16, is the way global retailers treat their employees, so companies should address that one as 17 Indeed, when asked which specific area would be most effective if large corporations wanted to raise their overall 18, 19 percent of consumers said that companies should improve the benefits and conditions of 19employees, 17 percent that they ought to become more environmentally 20.