单选题 Read the following text. Choose the best word or phrase marked A, B, C or D for each numbered blank.
One factor that can influence consumers is their mood state. Mood may be defined {{U}} {{U}} 1 {{/U}} {{/U}}a temporary and mild positive or negative feeling that is generalized and not tied {{U}} {{U}} 2 {{/U}} {{/U}}any particular circumstance. Moods should be {{U}} {{U}} 3 {{/U}} {{/U}}from emotions which are usually more intense, {{U}} {{U}} 4 {{/U}} {{/U}}to specific circumstances, and often conscious. {{U}} {{U}} 5 {{/U}} {{/U}}one sense, the effect of a consumer's mood can be thought of in {{U}} {{U}} 6 {{/U}} {{/U}}the same way as can our reactions to the {{U}} {{U}} 7 {{/U}} {{/U}}of our friends—when our friends are happy and "up", that tends to influence us positively, {{U}} {{U}} 8 {{/U}} {{/U}}when they are "down", that can have a {{U}} {{U}} 9 {{/U}} {{/U}}impact on us. Similarly, consumers operating under a {{U}} {{U}} 10 {{/U}} {{/U}}mood state tend to react to stimuli (刺激因素) in a direction {{U}} {{U}} 11 {{/U}} {{/U}}with that mood state. Thus, for example, we should expect to see {{U}} {{U}} 12 {{/U}} {{/U}}in a positive mood state evaluate products in more of a {{U}} {{U}} 13 {{/U}} {{/U}}manner than they would when not in such a state. {{U}} {{U}} 14 {{/U}} {{/U}}, mood states appear capable of {{U}} {{U}} 15 {{/U}} {{/U}}a consumer's memory.
Moods appear to be {{U}} {{U}} 16 {{/U}} {{/U}}influenced by marketing techniques. For example, the rhythm, pitch, and {{U}} {{U}} 17 {{/U}} {{/U}}of music has been shown to influence behavior such as the {{U}} {{U}} 18 {{/U}} {{/U}}of time spent in supermarkets or {{U}} {{U}} 19 {{/U}} {{/U}}to purchase products. In addition, advertising can influence consumers' moods which, in {{U}} {{U}} 20 {{/U}} {{/U}}, are capable of influencing consumers' reactions to products.
单选题
  • A. as
  • B. about
  • C. by
  • D. with
【正确答案】 A
【答案解析】[解析] 考查动词介词搭配,be defined as是“被定义为”。其他选项不符合搭配关系。故选A。
单选题
  • A. over
  • B. under
  • C. to
  • D. up
【正确答案】 C
【答案解析】[解析] 考查tie的搭配。be tied to本意为“被绑到……上”,引申为“与……有关系”。故选C。
单选题
  • A. derived
  • B. descended
  • C. divided
  • D. distinguished
【正确答案】 D
【答案解析】[解析] 该空与from构成搭配,故选D,表示“与……区分开来”。derive源自,来源,descend下降,divide分,割,除。
单选题
  • A. related
  • B. referred
  • C. attached
  • D. associated
【正确答案】 A
【答案解析】[解析] 与to构成搭配,又由此处意思为“与环境相关”,可知选A。
单选题
  • A. On
  • B. Of
  • C. In
  • D. By
【正确答案】 C
【答案解析】[解析] in one sense“从某种意义上说”。故选C。
单选题
  • A. thus
  • B. much
  • C. even
  • D. still
【正确答案】 B
【答案解析】[解析] much the same“几乎一样”,符合文意,故选B。
单选题
  • A. signal
  • B. gesture
  • C. view
  • D. behavior
【正确答案】 D
【答案解析】[解析] behavior为“行为,举止”之意,符合文意。故选D。
单选题
  • A. for
  • B. but
  • C. unless
  • D. provided
【正确答案】 B
【答案解析】[解析] 前后两个分句之间是转折关系,故只能选B。
单选题
  • A. relative
  • B. decisive
  • C. negative
  • D. sensitive
【正确答案】 C
【答案解析】[解析] negative(消极的,负面的)与前文positive形成对照。故选C。
单选题
  • A. given
  • B. granted
  • C. fixed
  • D. driven
【正确答案】 A
【答案解析】[解析] 关键在于similarly这个单词,说明本句与上文说的是相似的情况,上文说朋友的情绪影响我们的情绪,朋友的情绪是我们无法控制的,是一种给定的情况,故选A。
单选题
  • A. resistant
  • B. persistent
  • C. insistent
  • D. consistent
【正确答案】 D
【答案解析】[解析] 本空应表示“与……相一致;相符”,只有consistent与with搭配有此意。故选D。
单选题
  • A. consumers
  • B. businessmen
  • C. retailers
  • D. manufacturers
【正确答案】 A
【答案解析】[解析] 本文围绕“消费者”这个对象进行讨论,故选A。
单选题
  • A. casual
  • B. critical
  • C. serious
  • D. favorable
【正确答案】 D
【答案解析】[解析] 此空应填一个表示积极意义的词,故选D. favorable赞许的,有利的。
单选题
  • A. However
  • B. Otherwise
  • C. Moreover
  • D. Nevertheless
【正确答案】 C
【答案解析】[解析] 根据上下文意思,都是在讲情绪如何影响人,逻辑关系方向一致,故选C。
单选题
  • A. lifting
  • B. enhancing
  • C. raising
  • D. cultivating
【正确答案】 B
【答案解析】[解析] lift提高,举高;enhance加强,提高;raise提高,上升,养育;cultivate培养,耕作;只有enhance符合题意,表示“加强”了记忆。故选B。
单选题
  • A. readily
  • B. rarely
  • C. cautiously
  • D. currently
【正确答案】 A
【答案解析】[解析] 整段是说营销技术,下文举例说明营销技术是如何作用于消费者的,而且效果还非常明显。故选A,意为“容易地”。
单选题
  • A. step
  • B. speed
  • C. band
  • D. volume
【正确答案】 D
【答案解析】[解析] and前后连接并列成分,前面是节奏和音调,故选D,意为“音量”。
单选题
  • A. extent
  • B. amount
  • C. scope
  • D. range
【正确答案】 B
【答案解析】[解析] 描述时间的总量,故选B。
单选题
  • A. facilities
  • B. capacities
  • C. reflections
  • D. intentions
【正确答案】 D
【答案解析】[解析] facility设施;capacity能力,容量;reflection反射,沉思;intention意向;故只有D符合文意。
单选题
  • A. turn
  • B. total
  • C. detail
  • D. depth
【正确答案】 A
【答案解析】[解析] 根据逻辑关系判断,前后是互为因果,故选A,in turn“反之,反过来”。