单选题 The made-for-TV movie about a tornado carrying man-eating sharks was a surprise hit in America. The preposterous plot of Sharknado may strike a chord with media bosses who have watched the Internet ravage their business over the past decade. Newspapers have lost readers and advertising to the Internet. Book and music shops have closed for good. Sales of DVDs and CDs have plummeted. The television industry has so far resisted big disruption but that has not stopped doomsayers predicting a flight of advertising and viewers. In 2008 Jeff Zucker, then the president of NBC Universal, a big entertainment group, lamented the trend of " trading analogue dollars for digital pennies ". But those pennies are starting to add up. And even Mr. Zucker, now boss of CNN Worldwide, a TV news channel, has changed his tune. "Old media is well, well beyond digital pennies." he says. What has changed his mind? The surge in smartphones, tablet computers and broadband speeds has encouraged more people to pay for content they can carry around with them. And all-access services, which give unlimited content on mobile devices for a monthly fee, are promoting people to spend more on digital products. After years of wreaking havoc, the Internet is helping media companies to grow. Sanford C. Bernstein, a research firm, reckons online licensing was responsible for about a third of the growth in revenues at CBS, an American media firm, in 2012. The most obvious change in the past few years is the decline of "physical" products, such as CDs, DVDs and print newspapers. In 2008 nearly nine-tenths of consumer cash went on them; by 2017 it will be a little over half, with digital grabbing the rest. Newspapers are trying to peddle digital subscriptions; the New York Times has nearly 700,000 online subscribers, but few others have done so well. So there is still a big question. Some wonder whether the prices that can be charged for computerized products "can support the underlying industries if they are not also physical businesses". Some media firms need to get bigger and trim costs. But new technology does provide opportunities for media industry. The value of archives is growing in the Internet age; owners can profit from older programs that are rarely broadcast. The Internet can also help firms become cleverer. Concerts have become the lifeblood of the music industry and make up more than half of revenues. Acts used to go on tour to sell albums. Now they put out albums so they can make their living on the road. Publishers are releasing books electronically to test sales before putting them in print, and to adjust prices to drive demand. Experiments that were once impossibly expensive now cost peanuts. The trade of dollars for digital pennies doesn't always hurt.

单选题 The statement "trading analogue dollars for digital pennies"(Para.2) implies ______.

【正确答案】 D

【答案解析】解析：推理题。在“…（第一句）but…（第二句）”这样的结构中，问第一句implies什么，答案应该是对第二句的同义替换。如果问第一句means什么，答案应该是和第二句意思相反的选项。A项the lamentation of disruption of fortune caused by Internet这个选项其实是在对but前面的内容进行同义替换；B项NBC Universal has changed its tune of digital pennies这个选项是一个胡乱拼凑的视觉干扰；C项digital media cannot rival with the old one这个选项也是对but前面内容的同义替换；D项digital section of media contributes more to Jeff Zucke's industry这个选项是对but后的内容those pennies are starting to add up的同义替换，“数字业务正在为Jeff Zucker的行业(媒体业)做更大的贡献”，故D项为正确选项。

单选题 Jeff Zucker believed that digital media is gaining its importance most probably because of ______.

【正确答案】 C

【答案解析】解析：细节题。根据题干定位到第三段。首先题干告知结果是“Jeff Zucker认为数字媒体变得日益重要了”，原因就是来自于后面的语句。A项“全接口服务的出现”；B项“媒体内容容易获得”；C项“数字技术带来的盈利可能”；D项“低廉的月租费用”。A项B项和D项三个选项都可以是原因，都可以是正确答案；但是如果要选择主要原因的话，就要选择一个最佳选项，那就只能是C项了。profitability意为“盈利的能力”。

单选题 In Paragraph 4, the digital business of other newspapers is mentioned to show ______.

【正确答案】 D

【答案解析】解析：例证题。根据题干先定位到第四段倒数第三行的but few others have done so well，再定位到最后一句；因为例证题的答案并不来自于例子本身，而来自于例子所对应的观点。定位正确后，同义替换就相对简单了。能够与whether the prices that can be charged for computerized products“can support the underlying industries if they are not also physical businesses”“电子化产品允许的低廉价格能否‘支持相关的行业，如果它们已经不再是实体生意了’”同义替换的只有D项the feasibility of computerized version“数字化产品的可行性”。

单选题 According to the last paragraph, which of the following is true?

【正确答案】 A

【答案解析】解析：细节题。根据题干定位到最后一段，然后用四个选项分别定位。每个选项和原文对应点一一比对。A项Media business can benefit from Internet in certain ways．与原文中的第二句和第四句对应，为完美的同义替换，是正确选项；B项Some experiments in publishing business used to be cheap．这和原文中Experiments that were once impossibly expensive表述相反；C项Albums now make up half of revenues of music industry．不是唱片而是演唱会占到一半的税收；D项The Internet age promotes the value of the peanuts．对比原文the value of archives is growing in the Internet age我们可以发现，D项将原文中archives的价值替换成了peanuts的价值。