问答题
【正确答案】
As can be seen from the above graph, nearly all the top ten mobile phone brands in-put more budgets into the TV ads during the first six months in 2004, compared to those in the same period in 2003. Although there are several domestic producers among these ten, the foreign brand is still in a leading position with a budget input of almost 160 million yuan in contrast to about 50 million yuan of the tenth. To make a conclusion, the TV advertisement has become an efficient means of information dissemination in our market economy and played a more important role in our daily life.
Generally, there are two main reasons leading to the producers' prevalent use of commercials on TV. With the rapid development of economy, many manufacturers have realized the important role of advertisement in that they can stimulate sales and win the market. In our competitive society, consumers usually have the choice of several brands of the same product. Therefore, manufacturers are confronted with such a problem: how to make their products known to customers. They solve it by advertising on TV, which provides people with information about their new products and in return absorbs a lot of money by selling much more. What's more, most consumers are interested in advertisements because they wish to get from TV ads the first-hand information about new products, which enables them to make a decision quickly and to choose the one that they like best.
As far as I am concerned, I am in favor of TV ads because some of them are interesting and informative. However, I think the manufacturers should not only pay attention to their products' advertisement, but attach more importance to the improvement of their products' quality and performance, thus establishing themselves in an unassailable position in the market.
As can be seen from the above graph, nearly all the top ten mobile phone brands in-put more budgets into the TV ads during the first six months in 2004, compared to those in the same period in 2003. Although there are several domestic producers among these ten, the foreign brand is still in a leading position with a budget input of almost 160 million yuan in contrast to about 50 million yuan of the tenth. To make a conclusion, the TV advertisement has become an efficient means of information dissemination in our market economy and played a more important role in our daily life.
Generally, there are two main reasons leading to the producers' prevalent use of commercials on TV. With the rapid development of economy, many manufacturers have realized the important role of advertisement in that they can stimulate sales and win the market. In our competitive society, consumers usually have the choice of several brands of the same product. Therefore, manufacturers are confronted with such a problem: how to make their products known to customers. They solve it by advertising on TV, which provides people with information about their new products and in return absorbs a lot of money by selling much more. What's more, most consumers are interested in advertisements because they wish to get from TV ads the first-hand information about new products, which enables them to make a decision quickly and to choose the one that they like best.
As far as I am concerned, I am in favor of TV ads because some of them are interesting and informative. However, I think the manufacturers should not only pay attention to their products' advertisement, but attach more importance to the improvement of their products' quality and performance, thus establishing themselves in an unassailable position in the market.
【答案解析】