根据以下材料，回答下列问题。
A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain. From tomorrow, visitors to Sample Trend´s central London store can try anything on its shelves, and all of the products can be taken home without charge.
For a nominal annual membership fee of ￡ 60, users are free to enter the shop once a month and help themselves to no less than ￡ 250 worth of goods every year. The only "catch" is that shoppers are asked to complete a simple questionnaire about each product they try. Known as "try vertising", the concept allows manufacturers to test product sand receive consumer feedback (反馈) before launching on to the open market. It is already a sensation in Japan and now looks set to transform the fortunes of the embattled UK retail industry. If thing goes well, countries such as Germany and France will give it a try. According to new figures, stores are facing a Christmas crisis with the weakest high street trading for six months. Michael Ghosh, the founder behind Sample Trend, said: "The concept behind Sample Trend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny."The concept of in-store try-vertising is simple but effective. Businesses across all sectors, from cosmetic manufacturers to beverage makers, place new products on the shelves at Sample Trend and wait for consumers to try them out.
Customers complete a short 10-pointquestionnaire about the product, and the feedback they provide is used to make any finishing touches before the product is brought officially to market. The Sample Trend store stocks everything from cosmetics, food and drink, and householdgoods. Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset--a particularly appealing prospect for new businesses.
The most attractive part of the idea for customers is that ________
细节题。根据第一段中的“which allows customers to walk away with free products”“all of the products Can be taken home without charge”可知，这种新 的零售模式允许客户免费带走商品，故选D。A项“他们只需付60英镑便可成为终身会员”，原文讲的是年度会员不是终身会员；B项“他们可以使产品变 得更好”，这不是最吸引顾客的原因；C项“完成调查问卷不会花费很长时间”，原文没有提到填问卷所花费的时间，而且也不是其原因。
Where is the idea of "try-vertising" from?
细节题。文章开头“A new retail phenomenon from Japan”就明确指出这一理念源于日本，故选C。
What is the purpose of "try-vertising"?
细节题。根据第二段中的“Known as ‘try vertising’, the concept allows manufacturers to test product sand receive consumer feedback (反馈) before launching on to the open market．”可知，这一理念使制造商在产品上市之前能测试产品并收到顾客反馈。故选A。
What does Michael Ghosh think of this business idea?
推断题。根据文章最后一句话“Ghosh,…said such feedback may also build brand loyalty from the outset--a particularly appealing prospect for new businesses”可知，Ghosh认为这样的反馈也许可以帮助企业从一开始就建立品牌忠诚度——这对新企业来说是特别有吸引力的前景，也就是说Ghosh认 为这种经营理念是很有发展前景的，故选C。