阅读理解

Directions: in this section there are 3 passages followed by multiple-choice questions. Read the passage and then mark your answers on your answer sheet.

Passage two

The act of Googling oneself has become the digital age’ s premiere guilty pleasure — an activity enjoyed by all and admitted by few. The phenomenon has even been the subject of scholarly research. Last year, a study concluded that the practice of self-Googling can partly be traced to a rise in narcissism (自恋) in society, but that it is also an attempt by people to identify and shape their personal online “brand” .

The reason people search for themselves is that they’ re curious about what other people see when they search for their name. One problem is they don’ t have any control over the search results and they will never appear on the first page of the search results. If your name is Brian Jones and you’ re not the former Rolling Stones guitarist, you don’ t exist.

To give people a bit more control over search results, Google introduced a feature this week called a “Google profile” which users can create, so that a little personal information appears at the bottom of US name search pages. Once users create a Google profile, their names, occupation, locations and photos appear in a box on the first page of the search results for their names. Besides, there’ s a link to a full Google profile page that in many ways resembles a Facebook page.

 The similarity to Facebook is no accident. By giving users a little control over the results that appear on a search for their names, Google hopes to establish a social network base and take on wildly popular sites like Facebook and MySpace. Facebook users who otherwise wouldn’ t be bothered to set up a separate profile page on Google might find the idea appealing if it gives them some control over the Google search results for their names.

The more information you add to your profile, the higher your page is likely to be ranked on a Google search for your name and associated keywords, such as the name of your hometown, your job title or where you work or go to school. And the more richly detailed your Google profile is, the more Google knows about you. There is no advertisement attached to Google profiles, but in the future, the company could easily sell ads targeted to your personal details, much as they’ ve already done on Gmail. 

单选题 Why is the phenomenon of self-Googling popular among people?
【正确答案】 D
【答案解析】第一段最后一句指出， 人们搜索自己， 一方面是因为人们越来越自恋了， 另一方面， 人们想要发现和塑造他们自己的个人在线形象。
单选题 How can an ordinary person’ s information appear on the first page of the search results?
【正确答案】 C
【答案解析】第二段中提到， 人们自己的个人信息永远不可能出现在搜索结果的首页， 即使与滚石乐队的前吉他手同名， 也没有用。 由此推断， 滚石乐队的前吉他手由于是名人， 所以才可以在网上搜索到他的个人信息。 所以如果你与名人同名的话， 会有搜索结果（但是搜索结果是那个名人的信息， 而不是你的信息） 。
单选题 What can we learn about “Google profile” from the third paragraph?
【正确答案】 B
【答案解析】由第三段句子Once users create a Google profile,their names, occupation, locations and photos appear in a box on the first page of the search results for their names. 可知， 用户可以创造自己的谷歌档案， 添加自己的名字、 职业、 地点、 照片等信息。
单选题 What is the fundamental reason for Google’ s introducing Google profile?
【正确答案】 C
【答案解析】由倒数第二段第二句Google hopes to establish a social network base and take on wildly popular sites like Facebook and MySpace. 可知， 谷歌推出谷歌档案是为了建立这样一个社交平台， 与Facebook和MySpace竞争。 所以谷歌是有意推出这样一个与其他社交平台相似的平台的， 不是偶然， A项错误。 B项是原因， 但不是最深层次的原因， 竞争的目的还是为了获利。 D项内容正确， 但只是为了达到C项目的的手段。
单选题 What can be inferred from the last paragraph?
【正确答案】 C
【答案解析】由最后一段最后一句可知， 谷歌公司现在的个人档案系统中没有广告， 但是未来会发布与用户个人信息相关的广告。