填空题 Marketing

填空题 in magazines and on newspapers and all the signs and offers in and around the

填空题 shops this is not surprising. However, the advertising and selling are only two

填空题 of several marketing functions, and not necessarily the most important ones.

填空题 The most basic concept underlying marketing is that all of human needs. We

填空题 have many needs including ones such as affection. knowledge and a sense

填空题 of belonging as well as the physical need for food, warmth and one shelter. A

填空题 good deal of our lives is devoted to obtaining what will satisfy by those needs.

填空题 Marketing can thus be defined as any human activity which it is directed at

填空题 satisfying needs and wants by creating and exchanging goods and value with others.

填空题 Marketing has become a key factor in the success of the western businesses.

填空题 Today's companies face with stiff competition and the companies which can best

填空题 satisfy customers' needs are those which they will survive and make the largest profits.