Connotation and denotation are two principal methods of describing the meanings of words. Connotation refers to the wide array of positive and negative associations that most words naturally carry with them, whereas denotation is the precise, literal definition of a word that might be found in dictionary. For example, the name “Hollywood” connotes such things as glitz, glamour, tinsel, celebrity, and dreams of stardom. In the same time, the name “Hollywood” denotes an area of Los Angeles, worldwide known as the center of the American movie industry.