Many countries will not allow cigarette advertising in their newspapers or on TV especially since the advertisements are usually written with young, people in mind. In{{U}} (51) {{/U}}of advertising, the tobacco companies have begun to sponsor sports events. They give money to football, motor racing, tennis and a{{U}} (52) {{/U}}of other sports on condition{{U}} (53) {{/U}}the name of the cigarette is mentioned. This is now causing concern, because it does exactly{{U}} (54) {{/U}}many ads tried to do—suggest that{{U}} (55) {{/U}}has some relation with being strong and athletic.
In all this, the point of view of the non-smoking has to be considered, as{{U}} (56) {{/U}}: "I wish the smokers would stop{{U}} (57) {{/U}}the air. I wish I could eat in a restaurant{{U}} (58) {{/U}}having to smell cigarette smoke." It has been calculated that, in a room{{U}} (59) {{/U}}a large number of people are smoking, a{{U}} (60) {{/U}}will breathe in the equivalent of two or three cigarettes during an evening. In fact, non-smokers are now a majority in many western countries. More and more people are giving{{U}} (61) {{/U}}the habit, discouraged by high prices, influenced by anti-smoking advertising—or just aware that smoking is no{{U}} (62) {{/U}}really a polite thing to do.
Faced{{U}} (63) {{/U}}lower sales, the western tobacco companies have begun to look for markets outside their own countries. They have begun{{U}} (64) {{/U}}campaigns to persuade young people in developing countries{{U}} (65) {{/U}}smoking American or British or French cigarettes is a sophisticated western habit, {{U}}(66) {{/U}}they should copy. As a{{U}} (67) {{/U}}more and more young people are spending the little money they have{{U}} (68) {{/U}}a product which the West recognizes as{{U}} (69) {{/U}}and no longer wants. The high number of young smokers in India, in South America and in South-East Asia will be{{U}} (70) {{/U}}of tomorrow's problems.