单选题 How long has the magazine been on sale?
单选题 How long has the magazine been on sale?
A.for one year B.for eighteen months C.for two years
【正确答案】 A
【答案解析】[解析] 23-30
Woman: "I published my own magazine and it's successful." How many people at just 29 can say that? Well, we have here a young businessman who can. He is David Torchman,the man behind themagazine Day by Day. Welcome, David.
Man: Hello.
Woman: David, did you think this magazine would be so successful so quickly? I mean, two years ago. it was just an idea.18 months ago you still haven't found anyone to provide the finance. But thisweek, you're celebrating its first anniversary.
Man: No one is more surprised than me.
Woman: 2 years ago you weren't even working in the media, were you?
Man: I had no experience in publishing or journalism at all. I was actually an accountant, working for alarge holiday company. One day I was reading a magazine about modern life and stress. And I justsaid to myself,"hey, I can do better than this."
Woman: So, what did you do then?
Man: Well, I spent 8 months knocking on the doors of just about every big London based publishingcompany, hoping to find one to discuss about the project. Finally, a friend, the managing director ofa big insurance company suggested I see Tom Smith, who's the editor of the magazine Night's Out. He liked my ideas for new magazine, said they were exciting and we started to meet regularly todevelop and to plan the publication.
Woman: He wasn't worried about the competition?
Man: Oh, no. My magazine has a completely different subject from his. We do both have some career-orientedreaders. but they buy our magazines for complete different reasons. Mine is to help the readers abouthow to look after themselves and how to keep fit. Of course, it sometimes includes ideas about whatto do on the weekends. But his magazine is bought by specific readers who want to know where to go and what to do in their free time. Dates, costs, places and recommendations.
Woman: And who do you have working for you?Do you ask your friends to write for the magazine?
Man: Actually, I love my families and friends, but the people I need and any business needs to be successfulare those who really know what they are doing, with qualifications, training, experience, the lot. Not necessarily well-known people, just the ones who are good at the jobs.
Woman: Indeed. Does the magazine make enough money now from advertising to keep going without toomuch outside investment?
Man: Of course not, though there is advertising income actually. Our first copy borrowed a loan of 20,000 pounds but we still consider the risk of borrowing from the banks. So we are very lucky to have several people willing invest in us on a personal basis. Shall I tell you how many copies of magazines we sold last month?
Woman: 40…50 thousand?
Man: About 75 thousand.
Woman: Oh!
Man: I'm very pleased sales increases so rapidly. Apart from one month when they dropped slightly, sales have been growing to 75 thousand three months ago and they stayed there.
Woman: And how do you see the magazine developing, David? Say, over the next year?
Man: I'm keen to see it is read by more people of course, but it doesn't mean that I want to make greatchanges. It looks good now, it feels right. I am getting the publicity I need. All I got to work on isgetting it out to more places, so it is more widely available. At the moment it is only available inLondon. I want to make sure everyone can buy it.
Woman: Well, good luck to that, David.
Man: Thank you.
单选题 Where did David Torchman work before he started the magazine?
A.on a newspaper B.in the travel business C.at a bank
【正确答案】 B
【答案解析】
单选题 Who helped David Torchman to plan the magazine?
A.a magazine editor B.a publishing company C.a company director
【正确答案】 A
【答案解析】
单选题 What is the main topic of David Torchman's magazine?
A careers B.health C.leisure
【正确答案】 B
【答案解析】
单选题 What kind of people does David Torchman prefer to work with?
A.friends and family B.famous people C.professionals
【正确答案】 C
【答案解析】
单选题 Who provides the extra financing the magazine needs now?
A.several banks B.personal investment C.an investment company
【正确答案】 B
【答案解析】
单选题 What does David Torchman say about current sales of the magazine?
A.They have increased every month.
B.They have leveled off.
C.They have begun to fall slightly.
【正确答案】 B
【答案解析】
单选题 How does David Torchman plan to develop the magazine next year?
A.by changing its design
B.by advertising it more widely
C.by expanding its distribution
【正确答案】 C
【答案解析】