单选题
The publisher of a best-selling self-help book had in some promotional material, claimed that it showed readers how to become exceptionally successful. Of course, everyone knows that no book can deliver to the many what, by definition, must remain limited to the few exceptional success. Thus, although it is clear that the publisher knowingly made a false claim, dong so should not be considered unethical in this case. Which one of the following principles, if valid, most strongly supports the reasoning above?