问答题 Have you noticed how certain industries move together? For example, one airline introduces a particular service and every other airline immediately follows. The most recent example of this copycat phenomenon is how the hotel industry is thinking of and deploying technology. Simple ideas such as using your smartphone to open your door are now being offered as "new technologies." Copycat innovation forces many or all in a sector to improve and add new features to their offerings. But it withholds the cutting edge, the competitiveness and bold nature of break-out innovation as everyone is playing safe. The major negative is that borrowed innovations do not draw new members and becomes a stale "me-too" strategy. Here is the sweet irony: we customers would love to see totally innovative offerings and experimental ideas rolled out for us to test! So don't wait until everything is sorted out and perfected behind closed doors—throw it at your customers now.