问答题 Back in 1979, a fat, unhealthy property developer, Mel Zuckerman opened “America’ s first total vacation/fitness resort” on an old dude ranch in Arizona. It is growing fast and now operates in several places. It is also one of the leading lights in “wellness” , an increasingly mainstream and profitable business. “There is a new market category called wellness lifestyle, and in a whole range of industries, if you are not addressing that category you are going to find it increasingly hard to stay in business, ” enthuses Mr. Zuckerman, now a trim and sprightly 78-year-old, remains chairman of the firm. This broad new category, he goes on,“consolidates a lot of sub-categories” including spas, traditional medicine and alternative medicine, behavioural therapy, spirituality, fitness, nutrition and beauty. As more customers demand a holistic approach to feeling well, firms that have hitherto specialized in only one or two of those areas are now facing growing market pressure to broaden their business.无