A. absorbs B. attempt C. misleading D. rewarding E. dimension F. pervasive G. uni-directional H. at risk I. offended J. pretend K. violated L. borrowing M. vocabulary N. at ease O. stem English has been successfully promoted, and has been eagerly adopted in the global linguistic marketplace. One symptom of the impact of English is linguistic 1. English intrudes on all the languages that it comes into contact with. The technical terms "borrowing" and "loan words," as Calvet has indicated long before, are 2, since speakers of a language who borrow words from another have no intention of returning anything. The transaction is purely 3, and reflects the desirability of the product to the consumer. The only constraint on use is understandabili- ty—though states may 4 to ban certain foreign forms and implement measures to devise new indigenous words and expressions. Borrowing is a phenomenon that has 5 users of other languages for more than a century. It has also generated an extensive literature on linguistic borrowing from English. British English 6 a large number of words of American origin, often without the source being noticed. Many languages borrow gastronomic and haute couture terms from French; in the same way, there is a carry-over from the use of English in many of the domains listed above into the 7 of other languages. The English linguistic invasion has been so 8 that some governments, representing both small linguistic communities, for instance Slovenia and large ones, for instance France, have adopted measures to 9 the tide and shore up their own languages, particularly in the area of neologisms for technical concepts. Such measures, which are likely to be only partially successful, reflect an anxiety that essential cultural and linguistic values are 10.