I was lucky enough to be given a preview copy of a great new book by Craig Stull, Phil Myers, and David Meerman Scott called Tuned In. I got the preview, but it is being published today. The authors tell so many great stories that illustrate their big point, which is that you need to be willing to listen to what's going on around you to really produce a business breakthrough. I am a big fan of David's, so I recognized David's voice in places throughout the book, especially when it explains how to detect the difference between tuned-in and tuned-out marketing. But I also recognize the voices of Craig and Phil, because I am a certified product manager from their company, Pragmatic Marketing. So when the book differentiates between listening to your customers and listening to your overall market, I hear them. When they tell you that you need to get out and talk to people to identify the ideas that are the same as yours, I remember hearing in class: ' Nothing good ever happens in the office. ' So, nothing this book said really surprised me. And that's the real genius of the book. So often, a really great book says something that seems completely obvious — right after you hear it. This book is one of those. Well of course you need to talk to your whole market and not just your existing customers. In my last book, I tried to help people take these approaches in Internet marketing. This book has a bigger agenda, where the authors help you see how to succeed in all the parts of an offering, from product development to marketing. Zipcar is just one of dozens of stories that bring the Tuned In principles to life. If you've ever wondered why your company is made stupid in its strategy, and why it kills every successful product idea before it ever sees the light of day, read this book. It will challenge you to transform your company or leave it.
单选题
The reviewer believes the book A. will help people advance in their business. B. may make people know how to tell business stories. C. makes people clear about how to add pictures to stories.
【正确答案】
A
【答案解析】从文中第二段第二句“The authors tell so many great stories that illustrate their big point，which is that you need to be willing to listen to what's going on around you to really produce a business breakthrough. "可知该书作者在书中讲了很多故事来说明其观点，而不是告诉人们怎样讲与商务有关的故事。另外，这里的“illustrate”表示用例子来说明，而不是给故事画插图的意思，所以B、C两项应排除。第二句中的不定式短语“to really produce a business breakthrough”与A项所述相符。因此A项正确。
单选题
The reviewer is able to identify which parts are written by David Meerman, because A. he is a close friend of David. B. he has ever worked with David's company. C. he is familiar with David's idea.
【正确答案】
C
【答案解析】第三段一开头就是这题的答案。这里有一个非常明显的因果关系的句子：“so”的后面当然是结果，它前面的部分一定是原因，所以“I am a big fan of David's”就是原因。另外，书评人又强调“especially when it explains how to detect the difference between tuned-in and tuned-out marketing”可以推断书评人确实是 David的忠实“粉丝”，对后者的观点非常熟悉。因此C项正确。
单选题
What does the reviewer believe is a great book? A. There should be many surprising ideas in a great book. B. A good book doesn't necessarily mean many new views. C. The author of a good book should have the same idea as the reader has.
【正确答案】
B
【答案解析】此题为细节题。从倒数第三段第一句话“So，nothing this book said really surprised me．”可知书中并未出现令书评人感到惊讶的观点，本段末尾又说此书是本好书，所以A项可排除。而C项文中未提及，也许会是读者自己的观点，但题干问的是书评人的观点，所以C项也应排除。从倒数第三段第三句“So often，a really great book says something that seems completely obvious—right after you hear it．”判断，B项正确。
单选题
The reviewer agrees with the author about the idea that A. listening to the market is more important than listening to the existing customer. B. it's essential for businessmen to study marketing theories carefully. C. what really counts is whether a businessman can put theories into practice.
【正确答案】
A
【答案解析】在倒数第二段的开头，…Well of course”表明书评人同意作者的观点“you need to talk to your whole market，and not just your existing customers”而且书评人也曾经在自己的书中阐述过同样的观点“In my last book，I tried to help people take these approaches in Internet marketing”，因此可以初步判定A项正确。选项B叙述的观点刚好是作者反对的，选项C未提及。因此A项正确。
单选题
The reviewer recommends the book for people who A. are interested in the stories of successful businesses. B. want to find a better job with other companies. C. couldn't make proper strategy for their own company.
【正确答案】
C
【答案解析】从最后一段第二句“If you've ever wondered why your company is made stupid in its strategy”，可知C项正确。A、B项未提及。最后一句的意思是“它会令你改变你的公司或是离开它。”因此C项正确。
单选题
What does the reviewer think businessmen will do after reading the book? A. They will never stay in their office. B. They may make some changes in their company. C. They will understand the market very well.
【正确答案】
B
【答案解析】从最后一段的最后一句“It will challenge you to transform your company or leave it．”可知B项正确。A项的内容虽然在文中有相关内容，但只是说应该多走出去考察市场，而理解为“never stay in their office” 就太绝对了。这本书是鼓励管理者要多去考察市场，但只读此书并不能令人很好地了解市场。因此B项正确。