单选题
{{B}}PART ONE{{/B}}
·Look at the statements below and the book reviews on the opposite page.
·Which section (A, B, C or D) does each statement 1-7 refer to?
·For each statement 1-7, mark one letter (A, B, C or D).
·You will need to use some of these letters more than once

Business Consulting

A
This book explores the new shape of consulting. It examines why organisations use consultants,how consulting firms compete and what consultants do. Based on hundreds of interviews with the managers who hire consultants and the people who run consulting firms;it offers an autthorita-tive analysis of this most shadowy of professions.It also provides invaluable practical advice on what organisations need to do to get the best out of the consultants they use and what consulting firms need to do to achieve the best results for those they work for.
B

Brands and Branding

This book argues that because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti globalisation movement that big brands are bullies which do harm, this book review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications.
C

Emerging Markets

Using the real experiences of companies wherever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies.
D

Essential Director

Managers may run a company but it is the job of directors to make sure it is well run and run in the direction. This lively and accessible guide to the important subject of corporate governance shows what needs to be done to ensure high standards and how to do it. It is aimed not only at directors, but also at managers and stakeholders in every kind of business and organisation.

单选题 The author of this book believes that organisations will never overemphasize the importance of branding.

【正确答案】 B

【答案解析】题干(The author of this book believes that organisations will never overemphasize the importance of branding．)使用了双重否定表达法，“…never overemphasize the importance of..."意思是“怎么强调……的重要性也不过分”。B篇第二行“all organisations should make the brand their central organising principle．guiding every decision and every action．”(所有企业都应把品牌作为其中心组织原则，指导每一次决策和行动)表述的意思也是要高度重视品牌的重要性，因此选B。

单选题 The author of this book conducted hundreds of interviews in this field so as to offer practical advices.

【正确答案】 A

【答案解析】从A篇第三个句子，“Based on hundreds of interviews with the managers who hire consultants and the people who run consulting firms．it offers an authoritative analysis…”以及最后一句“It also provides invaluable practical advice on…”，我们可以得知这本书是在对聘请了顾问的经理以及咨询公司老总们进行了上百个采访的基础上撰写的，并提出了在相关领域非常有价值的实用性建议。此外，题干中的关键信息“hundreds of interviews”、“practical advice”也在这两句中出现了，可以帮助我们果断地做出选择。

单选题 You may refer to it as a guide if you enter, for the first time, the line of business discussed in this book.

【正确答案】 C

【答案解析】在C篇的第二行我们看到，介绍Emerging Markets这本书所针对的对象中，就包括了第一次进人兼并行业的经理人(“this book is aimed at both managers who are involved in entering emerging markets for the first time...”)，而且紧随其后的句子表明该书可用作指南，以避免重蹈其他公司曾犯过的错误(“it will serve as a guide on how to avoid mistakes other companies have made...”)。无疑，答案应选C。

单选题 Readers of this book may find it serve as a guide on what needs to be done to make sure a company is well run.

【正确答案】 D

【答案解析】D篇一开始便说明了董事的职责是确保公司运作良好、发展方向正确(“it is the job of directors to make sure it is well run and run in the right direction．”)，随后声称这本书生动、通俗易懂，阐明了为确保高水准而该做什么以及如何做，对于公司管理的重要问题起着指导作用(this lively and accessible guide to the important subject of corporate governance shows what needs to be done to ensure high standards and how to do it．)。这两句话的意思综合起来，与题干相吻合，所以选D。

单选题 This book covers almost every aspect of the field concerned and also reviews the best practice in this field.

【正确答案】 B

【答案解析】我们可以看出，这个题干其实是把B篇的最后一句话进行了改写、句子顺序略作调整而已，意思不变。其包含的两个基本意思分别表述如下： (1) 题干：This book…reviews the best practice in this field．原文：this book provides a review of best practice in branding… (2) 题干：This book covers almost every aspect of the field concerned… 原文：this book…covering everything from brand positioning to brand protection，…通过对比不难看出，应选B。

单选题 The target readers of this book include managers, stakeholders as well as directors in different kinds of business.

单选题 Authentic experiences of some companies are used to demonstrate the points the author wants to argue in the second edition of this book.

【正确答案】 C

【答案解析】我们可以看到，C篇的第一句话的第一部分说明了该书利用了某些公司的真实案例来阐述观点("using the real experience of companies…to illustrate the points it makes")，然后其第二部分告诉我们这本书是更新、修订后的第二版(“this extensively updated and revised second edition of this book…”)，只不过题干使用了同义词替换法，用authentic来替换文章中的real，用demonstrate(the points)来替换illustrate(the points)，而句子意思与原文完全一样，因此选C。