Today"s worker is no longer willing to work in an authoritarian and dehumanizing environment. Workers want meaning in their work and balance in their lives. They want opportunities to contribute and to know how their work is effective. Employees want to work for organizations that respect them as individuals. (46) They also want to know that they are working for an ethical company that acts in a socially and environmentally responsible manner. Today, and in the future, companies must design work so that employees can take responsibility and be rewarded appropriately. By changing attitudes and conditions in the workplace, organizations can help make work more meaningful. Repetitive factory routines and office work that simply moves paper from in-box to out-box are mindless tasks that destroy motivation and productivity. Research has shown that mental challenge is closely related to job satisfaction. (47) Too little challenge in the work, as in completely automated tasks, generally leads to boredom and lowered satisfaction. On the other hand, too much-challenge may lead to failure and frustration. Thus success or achievement in reaching an accepted standard of competence is an important factor in job satisfaction. Today"s workers want to be a valued part of the whole. They want to know that their work is important and how it fits into the corporate strategy. They want to know not only how the work they do affects others and the organization"s goals, but how they as individuals can make an impact. (48) Employees will contribute their knowledge enthusiastically in a corporate culture that values the individual. (49) The profitability of a company is related to the quality and efforts of its workers. Therefore, a direct relationship between job performance and reward makes work more meaningful. Compaq Computers, for example, has an unusually low turnover rate among its employees. Like most companies in the computer field, Compaq expects its people to work long and hard to achieve big results quickly. (50) In many companies an atmosphere of constant push would inspire people to seek employment with less pressure somewhere else. Instead, high quality people stay with Compaq. The company"s culture emphasizes individual responsibility for results and high respect for individuals. Compaq benefits from creating opportunities for employees to perform to the best of their potential and to be rewarded for their achievements.