单选题
Questions 196-200 refer to the following memo and e-mail message.
MEMO
To: All employees From: Frank Palmer, CEO Date: October 3 Subject: Budgeting for marketing We will need annual revenues of more than $3,000,000 to support our marketing plan. Currently, an average of 5. 0% of our total sales is used for marketing expenses. We need to increase that amount from this year. It is our belief that strong marketing will make us more competitive. Our rival, Poliris Corp, has increased their revenues by investing more into marketing. However, we will not invest more in marketing activities if our revenues decrease. According to our analysts, we can anticipate at least a 3% rise next quarter. Please send me any questions, comments or suggestions you might have about this matter by e-mail at palmer@nova. com. To: Frank Palmer ＜palmer@nova. com＞ From: Karen Livingston ＜karen@nova. com＞, Human Relations Director Date: October 4 Subject: Budgeting for marketing Dear Frank Palmer, I have a question about the memo you sent out. How often will revenues be tracked? I believe that we need to keep track of how much revenue increase we will have as a result of this new marketing budget plan. We also need to consider our fixed costs such as salaried staff. I believe this plan will require more staff, so we should be considering those extra costs. I'd like to go over these points, as well as other issues in relation to the staff, with you in person. Please let me know if you are available for a meeting on Friday. I'm meeting with a client in the morning, so the afternoon would be best. Regards, Karen Livingston
单选题
What is the purpose of the memo? A. To set up a meeting to discuss the budget B. To tell employees about money for marketing C. To ask the employees for comments about the budget D. To alert the employees about hiring more staff
【正确答案】
B
【答案解析】初级问题 (第一篇文章)通知的目的一般都会出现在文章前半部分。文中We need to increase that amount from this year. (我们要从今年起增加数额。)是通知目的。选项(B)To tell employees about money for marketing(告知职员有关营销费用的事宜)是对原文内容的同义变形，故为正确答案。
单选题
Why does Mr. Frank Palmer want to increase the marketing budget? A. To compete in the market B. To hold a marketing workshop C. To recruit new employees D. To decrease its rival's revenues
【正确答案】
A
【答案解析】初级问题 (第一篇文章)文中明确提到“强大的市场营销将使我们更具竞争力(…strong marketing will make us more competitive)”，因此(A)To compete in the market(为参与市场竞争)为正确答案。
单选题
What will happen if revenues decrease? A. The company will close down. B. The marketing budget will not be increased. C. The company will be merged into a rival company D. The company will lay off many employees.
【正确答案】
B
【答案解析】中级问题 (第一篇文章)与问题if revenues decrease(如果收入减少)相关的内容出现在第一篇文章后半部分。如果公司收入减少However，we will not invest more in marketing activities…(我们不会增加对市场营销活动的投资)，故(B)选项正确。
单选题
What should an employee who has a comment on the memo do? A. Meet with Karen Livingston B. Call Frank Palmer C. Send Karen Livingston an e-mail D. Send Frank Palmer an e-mail
【正确答案】
D
【答案解析】初级问题 (第一篇文章)问题关键词a comment所在句出现在文章后半部分，…questions，comments or suggestions you might have about this matter by e-mall at…(……请将您的疑问、见解或建议通过电子邮件发送给我)，因此(D) Send Frank Palmer an e-mail(发电子邮件给Frank Palmer)是正确选项。
单选题
What would Ms. Karen Livingston like to do on Friday? A. Meet with a client B. Receive a call from her client C. Meet with Frank Palmer D. Receive a reply to her e-mail
【正确答案】
C
【答案解析】初级问题 (第二篇文章)问题关键词on Friday(星期五)所在句出现在第二篇文章后半部分。Ms. Karen Livingston邮件中说“如果星期五可以碰个面的话……(…if you are available for a meeting on Friday)”，由此可知，她想和Frank Palmer见一面。故选项(C)Meet with Frank Palmer(和Frank Palmer见面)为正确答案。