| Who won the World Cup 2004 football
game? What happened at the United Nations? How did the critics like the new
play? {{U}}(61) {{/U}}an event takes place, newspapers are on the
street{{U}} (62) {{/U}}the details wherever anything happens in the
world, reporters are on the spot to{{U}} (63) {{/U}}the news. Newspapers
have one basic{{U}} (64) {{/U}}to get the news as quickly as possible
from its source, from those who make it to those who want to{{U}} (65)
{{/U}}it. Radio, television, and{{U}} (66) {{/U}}inventions brought competition for newspapers. So did the development of magazines and other means of communication. {{U}}(67) {{/U}}, the competition merely spurred the newspapers on. They quickly made use of the newer and faster means of communication to improve the{{U}} (68) {{/U}}and thus the effciency of their own operations. Todey more newspapers are{{U}} (69) {{/U}}and read than ever before. Competition also led newspapers to branch out into many other fields. Besides keeping readers{{U}} (70) {{/U}}of the latest news, today's newspapers{{U}} (71) {{/U}}and influence readers about politics and other important and serious matters. Newspapers influence readers' economic choices{{U}} (72) {{/U}}advertising. Most newspapers depend on advertising for their very{{U}} (73) {{/U}}. Newspapers are sold at a price that{{U}} (74) {{/U}}even a small fraction of the cost of production. The main{{U}} (75) {{/U}}of income for most newspapers is commercial advertising. The{{U}} (76) {{/U}}in selling advertising depends on newspaper's value to advertisers. This{{U}} (77) {{/U}}in terms of circulation. How many people read the newspaper? Circulation depends{{U}} (78) {{/U}}on the work of the circulation department and on the services or entertainment{{U}} (79) {{/U}}in a newspaper's pages. But for the most part, circulation depends on a newspaper's value to readers as a source of information{{U}} (80) {{/U}}the community, city, county, nation and world—and even outer space. |