Packaging is a very important form of advertising. A package can sometimes motivate people to buy products. For example, a little child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products—or to ask their parents to buy for them. Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product. The size of a package also motivates a buyer. Maybe the package has "Economy Size" or "Family Size" printed on it. This suggests that the larger size has the most products for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit. The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.
单选题 "A buyer will get something for nothing" in paragraph 2 may probably mean______.
【正确答案】 C
【答案解析】解析:语义词义题。这句话直译是“顾客想不付出就得到某物”。与C选项意思相符,“顾客想免费得到有用的东西”。
单选题 From the passage we know the buyer pays more attention to______.
【正确答案】 C
【答案解析】解析:逻辑推断题。整篇文章讲的是包装就是广告。包装诱惑人购买,为什么人们会购买呢,主要是因为人们对好的包装感兴趣,通常认为他们是免费的。
单选题 What suggestion does the writer give in the passage?
【正确答案】 D
【答案解析】解析:逻辑推断题。最后一段,作者提示读者The words and pictures do not tell the whole story.Only the product inside can do that,也就是说不要太相信广告词和图片,要看产品本身。
单选题 Which of the following sentences is NOT true according to the passage?
【正确答案】 A
【答案解析】解析:细节判断题。第二段最后一句However,the cost of the container is added to the cost of the product,说明所有包装的成本都是算入产品价格的,选项A说包装里的玻璃或碟子不花钱,这是不正确的。
单选题 What do you think is the best title for the passage?
【正确答案】 A
【答案解析】解析:主旨概况题。本文讲包装让购物者产生购物冲动的问题,它包含了两层意思,一是对于消费者来说,要注意不要只看包装不看内容;二是对于卖家来说,就是要注意如何包装产品了。因此A更符合这篇文章的标题。