单选题 There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. "Sometime in the future," the paper"s publisher said back in 2010.
Nostalgia for ink on paper and the rustle of pages aside, there"s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper—printing presses, delivery trucks—isn"t just expen sive; it"s excessive at a time when online-only competitors don"t have the same set of financial constraints. Readers are migrating away from print anyway. And though print ad sales still dwarf their online and mobile counterparts, revenue from print is still declining.
Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mis take, says BuzzFeed CEO Jonah Peretti.
Peretti says the Times shouldn"t waste time getting out of the print business, but only if they go about doing it the right way. "Figuring out a way to accelerate that transition would make sense for them," he said, "but if you discontinue it, you"re going to have your most loyal customers really upset with you."
Sometimes that"s worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. "It was seen as a blunder," he said. The move turned out to be foresighted. And if Peretti were in charge at the Times? "I wouldn"t pick a year to end print," he said. "I would raise prices and make it into more of a legacy product."
The most loyal customers would still get the product they favor, the idea goes, and they"d feel like they were helping sustain the quality of something they believe in. "So if you"re overpaying for print, you could feel like you were helping," Peretti said. "Then increase it at a higher rate each year and essentially try to generate additional revenue." In other words, if you"re going to print product, make it for the people who are already obsessed with it. Which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year—more than twice as much as a digital-only subscription.
"It"s a really hard thing to do and it"s a tremendous luxury that BuzzFeed doesn"t have a legacy business," Peretti remarked. "But we"re going to have questions like that where we have things we"re doing that don"t make sense when the market changes and the world changes. In those situations, it"s better to be more aggressive than less aggressive."

单选题 The New York Times is considering ending its print edition partly due to ______.

【正确答案】 A

【答案解析】[解析] 根据题干关键词ending its print定位于文章第二段首句，该句中的ditch print与题干关键词意义相同。
细节理解题。第二段第一句提到，摒弃印刷版本有很多动机，并从第二句开始列举主要动机，其中第二句提到，制作纸质报纸的基础设施——印刷机、运货卡车——不仅仅是昂贵，在它的线上竞争对手无须受到类似经济限制的时代，这简直贵得离谱。这与选项A所说的“运营成本高”意义吻合。此外，第三段开头也再次强调了纸质报纸的经费开支较高，故选项A为正确答案。
原文中并没有提到报刊投资者的信息，因此选项C“投资者们施加压力”完全没有依据，故排除；第二段第三句虽然提到了读者，但只是说读者逐渐远离了阅读印刷报刊的方式，并没有说读者对于纸质印刷报纸有什么怨言，选项C“读者有怨言”不符合原文；选项D的相关内容出现在第二段最后一句，该句中作者指出，纸质印刷广告的销售仍然高于在线和手机端的媒体，并没有提到在线版本广告的销售额是否增长，故选项D也可排除。

单选题 Peretti suggests that, in face of the present situation, the Times should ______.

【正确答案】 D

【答案解析】[解析] 推理判断题。第四段首句中佩雷蒂说，除非以正确的方式着手，否则《纽约时报》不应该浪费时间去脱离印刷出版行业。而在随后直接引用佩雷蒂的话中，更是指出要找出加速转型的方法，并认为直接终止纸质印刷版会令那些最忠实的客户感到失望。可见，佩雷蒂认为在目前状况下，《纽约时报》应该进行经营战略方面的调整。在第五段提到，佩雷蒂建议将印刷版报纸做成文化遗产类的高端产品，可见选项D为正确答案。
文中并没有提到《纽约时报》应该在读者受众方面做出什么变化或调整，选项A“寻求新的读者资源”没有原文依据，故排除；第四段结尾处明确提到，如果终止纸质印刷版，会让很多忠实读者失望，可见佩雷蒂并不是同意终结印刷版，故选项B“永久终止印刷版本”可排除；至于《纽约时报》在管理方面是否有问题，是否需要提高管理的效率，作者在文中也没有提及，故选项C也不能入选。

单选题 It can be inferred from Paragraphs 5 and 6 that a "legacy product" ______.

【正确答案】 B

【答案解析】[解析] 根据题干提示和关键词legacy product可定位至第五段和第六段。
推理判断题。第五段最后一句中佩雷蒂提到他要把印刷报纸做成“legacy product”时，将提高印刷版报纸的价格。在第六段中，佩雷蒂进一步解释了这种高端产品的概念，其中第一句就提出，最为忠实的消费者不管价格是否上涨都会购买这种刊物，原因是他们认为自己在帮助维持他们所信任的某种东西的品质，可见这种产品就是针对最忠实的消费者设计的，因此选项B正确。
选项A“可以帮助恢复昔日的荣耀”混淆了概念，原文是说忠实客户认为自己高价购买纸质报刊是在帮助维持他们所信任的某种东西的品质，而不是说这些高端产品本身能够恢复荣耀(restore the glory)，故应排除；第六段第三句提到，这种“遗产类产品”最终可以增加总收入，但是并没有提到使印刷成本降低的问题，故选项C在原文中没有依据；同样，作者也没有提及报纸的知名度会因此举而得到提升，故选项D“可以提升报纸的知名度”也不符合原文，应排除。

单选题 Peretti believes that, in a changing world, ______.

【正确答案】 C

【答案解析】[解析] 根据题干关键词changing world的同义短语the world changes可定位至最后一段的倒数第二句。
细节理解题。在定位句中，佩雷蒂指出，“如果市场和世界都在发生变化……更锐意进取比进取不足要好。”因此选项C“进取更有利于面对挑战”与原文意思相符，为正确答案。
从文中可以看出，佩雷蒂对于将印刷报纸做成文化遗产类产品的前景十分看好，并委婉地指出这种进取精神对于应对变化是适宜的，可见选项A中“遗产类生意正逐渐过时”的说法与原文不合，应排除；从佩雷蒂的最后一句话来看，他并不赞成过于保守和谨慎，而是认为在变化的世界中应该锐意进取，故选项B“小心谨慎有助于解决问题”与本文的论点相反，也可排除；至于传统奢侈品在不断变化的世界中是否会受到影响，文中并没有提到，选项D“传统的奢侈品将不会受到影响”是利用luxury一词编制的干扰项，较易排除。

单选题 Which of the following would be the best title of the text?

【正确答案】 C

【答案解析】[解析] 本题要求考生判断文章的最佳标题是什么，需结合全文的行文思路及主旨来解答。
主旨大意题。文章开篇提到了《纽约时报》何时会终止纸质印刷版发行的话题，指出具体的时间还存在争议。随后作者分析了之所以应该停止纸质印刷版发行的若干原因，包括费用的高昂以及纸媒正逐渐被读者抛弃等等。第三段开始，作者引入了佩雷蒂的看法，解释不能过于激进地停止纸质报纸的发行，而应考虑如何转变思路来加速转型。佩雷蒂的想法是要将纸质印刷报纸做成高端的文化遗产类产品，文章还详细解释了这样做的理由和可行性。他还强调在多变的世界应该采取更为进取的思路，改革报业。综合来看，选项C的概括与文章大意相符，故为答案。
从文章的第三段和第四段中可以看出，佩雷蒂并不赞成立即全面停止印刷纸质报纸，选项A“立即转换到在线报纸”不符合原文，可排除；作者在第四段和第五段中都提到，纸质报纸未来只是针对最为忠实的消费者，并非针对普通大众，选项B称“珍惜你手中的报纸”太过笼统，缺乏针对性，因此排除；文章通篇都没有讨论报纸的时尚性，因此选项D“让你的报纸永远跟上潮流”与原文不符，也可排除。