【正确答案】 Peng Liyuan, first lady of China, presented Pechoin, a long-established brand of Chinese cosmetics, as a national gift when she accompanied President Xi Jinping on his visit to Tanzania. Its exposure as a national gift not only brings its own brand back to the limelight but also brings many other traditional Chinese brands back to the customers' sight. Watch brand Seagull, bicycle brand Flying Pigeon, sportswear brand Plum Blossom, shoe brand Double Star and other traditional brands which had silently disappeared in the market have revitalized and become new fashion today. As a consumer of post-80s generation said, "Vintage is fashion for me.
Among the traditional brand lovers, people of post-70s and post-80s generation take a large proportion. " These ' old things' remind me of the school days when I was a teenage," a netizen said. Their reluctance to forget the good old days perhaps comes down to their unwillingness to say goodbye to the past.
Craved by consumers, Shanhaiguan soda water relaunched onto the market in August after experiencing the glorious days, reform and the tough time of losing the market. This yellow orange juice in transparent glass bottles used to be the source of the sweet memories for the local people in Tianjin. Most of them can still recall the freshest memory of those summers when they used to exchange empty bottles for juice from the peddler.
An Internet survey shows that over 50% netizens recognize traditional Chinese brands, believing that they have earned the trust of the customers with their high quality and they still have great growth potential. Some netizens even said in a jesting tone, " The monk may run away, but the temple cannot run with him. Traditional Chinese brands have to live up to what local people expect of them.
The return of traditional Chinese brands is more of a return of feelings. Only when they withstand the test of time and maintain their high quality, can they be the forever trend.