Advertising

As is known to all, angels and evils are poles apart. But is there anything that combines the two perfectly? Sometimes there is the advertisement. With the growing influence of mass media, advertising invades every aspect of our lives.

Today's advertisements, or ads, always try to get consumers to buy certain brands. It is true that advertisement can provide us with more information and give us a good understanding of the product. By telling us where something is available, they may save us money and time. They guide us in finding suitable jobs and other information as well. Perfect advertisements even provide entertainment. A considerable amount of effort goes into their production. And in most cases the photography is truly artistic, the slogans are genuinely witty, and the situations are decidedly funny.

But advertisements have some shortcomings. Some of them contain unhealthy materials that are harmful to teenagers. Some are full of cheating. The advertised product is not so good as it says. As they make things so attractive, we often end up buying things that we do not really need. Advertising not only adds to the price of the goods, thus harming the consumer's interest, but also imposes a kind of materialistic value upon the audience.

No matter it is an evil or an angel, advertisement has become an indispensable part of our modern life. Therefore, it is essential to keep alert and reasonable when advertisements come to our eyes. Let us make our life easier by learning to choose proper ads, and be the master of advertisements, not their salve.

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