【正确答案】正确答案： Why are " They" always wrong? Cultural difference has always been a long lasting topic among many socialists and linguists, especially when it comes to the cross-cultural communication. As far as this problem is concerned, there are many aspects, including national psychology, historical customs, bilateral unfamiliarity and so on, to be taken into account. To begin with, the sense of superiority and exclusivity over and of other cultures among the national psychology is the first to consider. People in the same culture tend to label themselves with distinct characteristics and take it for granted that their own culture is much better than others, so they will instinctively reject others whenever exposed to behaviour different from theirs regardless of others" validity and rationality. Secondly, the objective existence of the divergences between historical customs has also contributed to such a problem. For example, after the long feudalism in traditional China, we have been forming into the habit of emphasizing on blood relationship, establishing the typical family tree, so the kinship is very complicated both in the sequential order and titles; quite on the contrary, there are fewer titles for family members in English, with some calling the name of their older generation directly. As a result, there is no doubt that the former will reckon the latter to be impolite, while the latter consider the former abnormally redundant. Thirdly, apart from the above-mentioned two factors, bilateral unfamiliarity between different peoples can by no means be ignored. Though cultural exchanges and international trade have been spreading like wildfire, the phenomena of misunderstanding and prejudice, nevertheless, are still more often than common. For example, the very act of touching a child"s head will be regarded as offence if seen by a Thai without knowing Chinese people"s custom of expressing affection. Considering the causes and effects of the differences people feel in cross-cultural communication, it is in urgent need for us to take measures. Firstly, we should promote cross-cultural communication to bridge the gap between different cultures. Though no way to deny the existence of the different customs and social phenomena, there will be no bias as long as we are conscious of its objectiveness, which can only be realized through mutual exchange. Secondly, people in different cultures should arouse themselves of the awareness to learn and understand others instead of living in their own thinking style and localism. Although the cultures and customs left by our own ancestors are our most precious possession, there is no way for us to despise or deprecate others. All in all, cultural differences reflect the achievements accomplished by the predecessors as well as the diversity of world civilizations; however, those divergences should not become the stumbling blocks preventing humans" communication. Hence, we should remove the misconception existent now for better relations with others.