问答题 WHAT IS THE RESPONSIBILITY OF MARKETING DEPARTMENT?
· BRAND DEVELOPMENT
· DECISIONS ABOUT PRODUCT PRICING
· PUBLIC AWARENESS OF COMPANY VALUES
B. WHAT ARE THE DIFFERENCES BETWEEN COMMON STOCK AND PREFERRED STOCK?
· COMMON STOCKHOLDERS ARE THE VOTING OWNERS OF A CORPORATION.
· COMMON STOCK DOES NOT GUARANTEE THE OWNER A SPECIFIC RATE OF RETURN.
· PREFERRED STOCK USUALLY GETS PREFERENCE IN THE DISTRIBUTION OF THE COMPANY'S EARNINGS
C. WHAT IS IMPORTANT WHEN DEALING WITH COMPETITION?
· PRICING POLICIES
· ATTRACTIVE PACKAGING
· ADVERTISING STRATEGIES

【正确答案】
Common stockholders are the voting owners of a corporation. They are usually entitled to one vote per share. Although common stock represents ownership in a company, it does not guarantee the owner a specific rate of return. Preferred stock usually has no vote in the election of the board of directors, gets preference in the distribution of the company's earnings. In short, common stock usually has more control through voting privileges, greater chance for high returns, and more risk, whereas preferred stock usually has less control, fixed returns, less risk, and less chance for big gains.
【答案解析】