【正确答案】A: As to my understanding, company culture, therefore, is the shared values and practices of the company's employees. Company culture is important because it can make or break your company. Companies with proper culture will benefit their employees. Some studies show that this kind of company often lives longer with a better future. Company culture evolves and changes over time. As employees leave the company and replacements are hired, the company culture might change. If it is a strong culture, it may not change much. However, since each new employee brings their own values and practices to the group the culture will change, at least a little. As the company matures from a startup to a more established one, the company culture will change. As the environment in which the company operates changes, the company culture will also change.
B: Outdoor promotion is a special promotion method. When organizing, two things we should consider are when and where. Usually, holidays are good time for special promotion and downtown central business district is ideal location to attract consumers as many as possible. Another thing we should consider is facilities. Since it is an outdoor promotion, audio equipment and certain layout shelves or counters are indispensable. Depending on weather situation, sometimes we have to prepare shelters too.