【正确答案】 C

【答案解析】[解析]F1: Welcome to Business World. We are fortunate to have as our guest tonight, Linda Wood, the Director of Hamburger Land. Now she is one of the most successful entrepreneurs in Europe. How did she achieve this? Well, she began her rise to success in Europe when she launched her Hamburger delivery chain from a small shop in the Spanish capital, Madrid, 10 years ago. By the late nineties she had succeeded in expanding the business to over 200 outlets. Hamburger Land is well-known for producing top-quality food at reasonable prices. Linda, welcome to our studio.
F2: Thank you.
F1: Well, did you do lots of market research before you set up your Hamburger delivery service?
F2: Well, not really. But I did do some basic research to get the product itself right by giving some away to children in the neighbourhood. I kept changing the key ingredients until they all thought the Hamburgers were great.
F1: But surely Spain isn't traditionally a fast food market, so why did you think a hamburger home delivery service would be successful?
F2: Well, more and more women were coming out to work, leaving themselves less time to shop and cook, so families were beginning to think of fast food as an attractive choice to home cooking.
F1: Great! So you must need an increasing number of staff, but what do you look for in your managers?
F2: I try to follow the American system and make sure my people get experience at all levels of the business. I don't want managers to come straight from university to the office without doing the basic jobs in the company first.
F1: Hamburger Land attracted so much investment. Why?
F2: I think initially it was largely because the basic theory of home delivery hamburger was new, easy for the general public to understand, and fun. Once we were established, the shares started to take off. And I'm happy to say that we've been the best performer on the stock market for two years.
F1: What background did you have, or training, to lead to this amazing success?
F2: Sales basically. I started my working life as a salesman for a soap company in America. After the initial three-month training period, I managed to exceed the annual target they had given me, but I was so disgusted by the tiny bonus I was offered that I resigned and joined a competitor. Ten years later, they sent me to Spain to run their sales and marketing operation.
F1: And what's next?
F2: Well, one option I was looking at was franchising the operation, but I decided I didn't want to lose control, so what I'm seriously considering now is producing frozen hamburgers and other food to sell to supermarket and restaurant chains.
F1: Well, I wish you every success with that and many thanks

【正确答案】 A

【答案解析】她在建立起送货上门服务前，先让邻居家的孩子们品尝，不断调整配方。 “.... giving some away to children in the neighbourhood. I kept changing the key ingredients”，sample意思是尝一尝、试用一下样品；questionnaires指问卷调查。

【正确答案】 B

【答案解析】根据对话，当时许多女性离开家出去工作，减少了购物做饭的时间，因此大家开始选择快餐。“...leaving them less time to shop and cook，so families were beginning to think of fast food”。

【正确答案】 A

【答案解析】“I don't want managers to come straight from university to the office without doing the basic jobs in the company first.”她希望各个分店的经理首先要有公司工作的经验，而不是直接从学校毕业的学生。

【正确答案】 A

【答案解析】许多人投资是因为，快餐食物送货上门这种做法贴近人们生活，也很受欢迎。

【正确答案】 C

【正确答案】 B

【答案解析】选项中incentives指激励、奖励方式，与对话中bonus奖金同义，原文“I was so disgusted by the tiny bonus”意思为不喜欢原公司微薄的奖励。

【正确答案】 B