A、
Globalization and exporting activities.
B、
Different types of overseas markets.
C、
Different relationships between export and import.
D、
The transition from export marketing to global marketing.
【正确答案】
D
【答案解析】
A、
The overall investment costs are low.
B、
It is common to use agents, but not distributers.
C、
All sales centers are in home markets.
D、
Management is centered on the overseas base.
【正确答案】
A
【答案解析】
A、
The investment is not so high as export marketing.
B、
There is much more employment of home management.
C、
Production has expanded to overseas markets.
D、
Local management is not responsible for making a profit.
【正确答案】
C
【答案解析】
A、
The business is established in all major world markets.
B、
The brand name or names are international.
C、
The business has a global identity.
D、
The business has cost centers all over the world.
【正确答案】
B
【答案解析】
A、
Export marketing.
B、
International marketing.
C、
Global marketing.
D、
It's not mentioned in the talk.
【正确答案】
C
【答案解析】
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