Beauty is big business in China. The country"s cosmetics market is worth $26 billion a year, making it the third-biggest in the world. Euromonitor, a research firm, believes it will grow 8% each year from now to 2017. It would seem【C1】______then, that some of the world"s best-known brands are giving up on such an【C2】______market. This week L"Oreal of France, the world"s biggest cosmetics firm, said that it will stop selling its Garnier line of beauty products in China. This came on the【C3】______of an announcement by Revlon, an American【C4】______that it would leave the country altogether. L"Oreal insists that this is not a step【C5】______from the Chinese market, of which it【C6】______an 11% share, but rather a【C7】______in strategy. It says it will henceforth【C8】______selling Chinese consumers its L"Oreal Paris and Maybelline New York lines. Revlon has done rather less well in China, which【C9】______a tiny share of its global【C10】______. It is said to have【C11】______a big fall in sales in recent months and【C12】______this on a slowing Chinese economy. A few years ago, when China"s annual GDP growth was in double digits and its consumers had【C13】______begun to fill their repressed desire for foreign luxury, the firms that sold it set themselves ambitious targets. Now China is coming to【C14】______a more normal emerging market: still with much potential for growth,【C15】______with no guarantee that every【C16】______foreign product entering it will get a piece of the action. Consumers are becoming more【C17】______, and are increasingly unwilling to pay extra money for all but the very best brands. At the same time costs are high. Wages for "beauty assistants" and other saleswomen are【C18】______at double-digit rates annually. Marketing in such a huge and diverse country, are【C19】______To cap it all, Chinese cosmetics firms are quickly catching up with the foreign ones. As the costs rise and the【C20】______slows, L"Oreal and Revlon are unlikely to be the last foreign cosmetics firms to think again about their ambitions in China
【答案解析】解析:本句后半部分承前说明除了很好的品牌,他们不再愿意为其他产品多付钱(unwillingto pay extra money for all but the very best brands),说明消费者越来越成熟和理智了。因此选C项sophisticated“老练的,变得世故的”。
单选题
【C18】
【正确答案】
A
【答案解析】解析:上句指出运营成本很高(costs are high)。本句为具体的例子,用以证明成本高昂。空格处词语为表语,用于修饰本句主语Wages,其后的介词短语为数字,用于修饰空格处词语。根据常识,销售人员的工资与成本成正比关系,故选A项rising,说明因为销售人员工资持续增长,造成运营成本增高。
单选题
【C19】
【正确答案】
B
【答案解析】解析:本段开头提到逶营成本高,本句又指出中国市场的特征:huge and diverse(巨大且多变),因此在中国的营销(marketing)应该不是易事,因此选B项complex“复杂的”。