单选题 To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the【C1】______production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then【C2】______them into money. Marketing, 【C3】______, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods【C4】______will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C5】______trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase. This concept does not imply that business is benevolent or that consumer satisfaction is given 【C6】______over profit in a company. There are always two sides to every business transaction—the firm and customer—and each must be satisfied【C7】______trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and【C8】______customers. In mid-1985 , Coca Cola changed the flavor of its drink. A significant portion of the public did not accept the new flavor, bring about a【C9】______restoration of the Classic Coke, which was then marketed【C10】______the new, King Customers ruled.

【正确答案】 B

【答案解析】解析：句意：前几年，大多数产业专注于如何高效率地生产商品，依靠推销来说服顾客消费。efficient“高效率的，有效的”，含有通过努力而达到效率的意味，符合文意。productive“有生产能力的，多产的”，表示某事物本已具备的能力和状态；affluent“富裕的，富饶的”，常用搭配为be affluent in“富含……”；proficient“熟练的，精通的”，形容技艺和技能；均不符合文意，排除。

【正确答案】 A

【答案解析】解析：句意：上述的生产和销售模式针对商家的需求来生产商品，然后将其转化为资金。convert“转变(形式或用途)”，固定搭配为convert to／into，符合文意。transform“彻底改变”，多指外观和特性的变化；switch“调换，交换”，强调二者互换；modify“修改，更改”，即在原有基础上做一定调整；均不符合文意，排除。

【正确答案】 D

【答案解析】解析：第一段描述了注重商家需求的营销模式，接着本段开始讨论注重消费者需求的营销模式，可见这是营销概念的两个方面，on the other hand“另一方面”，符合文意，排除in the meantime“同时”。on thecontrary“正相反”，however“然而”，前者强调对立性，后者强调转折性，均不符合文意。

【正确答案】 C

【答案解析】解析：句中first analyzing和then producing为谓语动词begin with的并列宾语，而goods又是动词produce的宾语，句子成分完整，可见空格以后的部分为goods的定语从句，对其进行补充说明，应用关系代词，C项符合语法要求，排除其他。

【正确答案】 D

【答案解析】解析：句意：市场营销理念强调消费者的需求：即首先要努力寻找消费者的真正所需而生产，而不是一味销售那些容易生产和转售的产品。instead of“而不是……”，符合文意。ahead of“在……之前”；while“当……的时候”；prior to“在……之前”；均不符合文意，排除。

【正确答案】 D

【答案解析】解析：句意：这一营销理念并不意味着商业公司乐善好施，也并不是说公司将消费者的满意度置于利益之上。give priority over“给予……优先权”，为固定搭配，符合文意。superiority“优越性”；privilege“特权”；prejudice“偏见”；均不符合搭配惯例。

【正确答案】 C

【答案解析】解析：句意：然而，成功的商家和生产厂家意识到，必须通过理解并迎合顾客需求才能盈利。cater to“满足……的需求，迎合”，符合文意。look up to“尊敬，敬仰”；adjust to“适应”；adapt to“适应”；均不符合文意，排除。

【正确答案】 B

【答案解析】解析：句意：很多人无法接受新的口味，所以经典的可乐口味迅速回归，与新的口味一同搭配销售——顾客至上啊。prompt“迅速的”，符合文意。proper“合适的”；prominent“杰出的”；profound“深奥的”；均不符合文意，排除。