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{{B}}Book fair — facts & figures{{/B}} The Frankfurt Book Fair, the largest, oldest and most important book fair in the world, brings{{U}} (29) {{/U}}an estimated 80,000 executives from the international book and media industry, {{U}}(30) {{/U}}nearly 10,000 journalists from about 70 countries report{{U}} (31) {{/U}}the event. To begin{{U}} (32) {{/U}}, the Frankfurt Book Fair was primarily an order fair{{U}} (33) {{/U}}booksellers from Germany but, as its international importance grew, the (34) of rights and licenses became its central activity. {{U}}(35) {{/U}}three-quarters of the publishing world's rights and licenses{{U}} (36) {{/U}}now transacted through the Frankfurt Book Fair. The Frankfurt Book Fair has responded to the development of the electronic media by, in 1993, setting{{U}} (37) {{/U}}a separate exhibition area at the fair. {{U}}(38) {{/U}}two years, the number of exhibitors Offering electronic publishing products increased eight-fold, {{U}}(39) {{/U}}that now the Frankfurt Book Fair is the most important event in the medium of electronic publishing{{U}} (40) {{/U}}well as books. |