【正确答案】Background and purpose of the report
Our company, Fish-pro Ltd., carried out an advertising campaign in summer 2004 in cooperation with advertising agency RGS Ltd. Aim of this report is to evaluate how successfully the campaign was carried out and also to asses main points which need to be taken into account when organizing summer 2005 campaign.
Content of the campaign
In the campaign three different methods were used when the customers were approached. Firstly, the current customers of Fish-pro were contacted by sending them a letter including a catalogue presenting all the new products Fish-pro has available. In addition, the general public was approached by the use of two mass medias: magazines and the radio.
Strengths and weaknesses of the campaign
The strength of the campaign was that by using three different methods to approach the current and prospective customers, Fish-pro was able to reach an audience of 100, 000 future customers. In addition, according to the survey made with the current customers after the campaign, Fish-pro strengthened its image as the number one store of professional fishing equipment. The weakness of the campaign according to the survey and according to my personal view was that the campaign was very similar to the campaigns that the competitors of Fish-pro have introduced earlier. Therefore it is not certain that Fish-pro is able to increase its market share in the highly competitive fishing equipment markets.
Future advertising campaigns
When starting to prepare the summer 2005 campaign I suggest that Fish-pro would carry out a more visible and in certain ways more 'aggressive' campaign compared to the 2004 campaign.

【答案解析】[解析] 该习作较为出色地完成了写作任务。语言使用极为自然，表达较明确。通篇结构分明，脉络清晰，布局相当合理。题目要求的内容均已涵盖，只是最后一个重点部分未拓展深入，过于简单。全文语言丰富，虽也能发现少量的语

【正确答案】Geneva, the 27^th November, 2004
Dear Sir,
I am writing regarding the advertisement called ' Most Improved Organisation Award'.
I work in a bank in Geneva. We are specialized in private banking.
Our organization made big improvements for handicapped people last year.
They rebuilt the building to order to make it accessible to wheelchairs. But they also engaged two deaf and two blind people. Being next to those people several employees asked to learn their language. The bank then organized lessons for braille and sign language.
This new experience touched many clients and the building is now accessible for everybody.
Furthermore, there is a new positive motivation and atmosphere inside the organization.
If the bank win the price, we will reinvest the money into advertisement for disabled people and we will create a foundation. We would like help people to communicate and to help handicapped people to find interesting jobs. It will be a hard task but a nice one.
I hope that you will be touched by the effort made.
If you have any requests or need any further information, please do not hesitate to call me.
I look forward to hearing from you and remain,
Yours faithfully,
Francoise Dupont
Senior Private Banker

【答案解析】[解析] 该习作基本满足了题目要求，是一篇能够完成写作任务的信函，符合题目所设置的背景。文章整体结构较为清晰，表意较明确，只是段落过多使表述显得分散。作者的语言运用能力一般，文中未出现复杂的词汇或句式，全文段落依写作目的展开，较为简单。但作者所用表述，例如“Furthermore”，还是可以

【正确答案】Introduction
This proposal aims at showing why staff morale has deteriorated and suggesting ways of improving the current situation.
Findings
Apart from most superior's opinion that their subordinates are not happy with their job and have developed a low morale towards it due to unsatisfactory salaries and not enough fringe benefits, a survey among the workforce has shown that the real reasons for this problem are to be found elsewhere. Many of the employees mentioned their fixed working hours and yet constantly changing amounts of incoming orders, which-as they claim-leads to boredom at work on some days and pure stress on others. But even more staff members have complaint about constant organizational changes without ever getting the information of what exactly will change beforehand. The effects can be noticed in every department of the company. Superiors and department directors say that their subordinates are not willing to do any, extra work and are absolutely not open for any changes.
Recommendations
It is suggested that the first step towards a better work atmosphere be the introduction of flexi time. That way the employees can leave earlier when there isn't much work to do and stay longer when the amount of work rises.
The problem of organizational changes should be tackled in three different ways. First of all supervisors are to be encouraged to pass more information on to the workforce, secondly the employees should become more involved in the decision making process and at last there should be annual feedbacks by the employees about their superiors. The downside of these actions is that they are quite time consuming and this of course leads to more costs but on the other hand there will be less fluctuation.

【答案解析】[解析] 这篇文章比较出色地完成了写作任务，题目要求的内容都涵盖了。结构清晰、分明，语言自然、得体。作者能够恰当地使用各种连接手法，例如：Apart from；First of all；secondly等，体现全文结构的连贯。通篇表达清晰，内在关联掌控较好。然而，文中还是出现了一些语法错误和表意不明确的地方，对于其整体效果有些影响。不过还是可以称得上一篇比较好的习作。