Your
company is going to hold a big news conference to launch the new
product to the public a month later. You have been asked
to plan this programme. Discuss the situation together, and
decide: · what advertising work has to do before the news
conference and how it should be done · what kinds of activities
you should organise for the conference to make it more effective and
interesting. {{B}}For three candidates{{/B}}
News Conference
Your
company is going to hold a big news conference to launch the new product to the
public a month later. You have been asked to plan this
programme. Discuss the situation together, and
decide: · what kind of advertising work is important before the
news conference and how it should be done · what kinds of
activities you should organise for the conference to make it more effective and
interesting · what the best and worst possible results of the
programme are and how to avoid the latter one. Follow-on
questions · Do you think news conference is a good way to
launch a new product? (Why?/Why not? ) · What factors should
you consider when design the activities of the conference? ·
What other purposes can a news conference serve except launching new
products? · Can you name some other ways to launch a new
product? · What difficulties you may encounter when preparing
for the news conference?
【正确答案】[听力原文] A: Let's discuss something about the conference, shall we? B: OK. I think we'd better start from the preparation work. Do you have any idea about the advertising work? A: Oh, yes, of course. I believe it would be very useful to put some electronic posters on the Internet, especially on the popular modern websites, like Sina and Sohu. B: That sounds good, but not enough. We could put some posters on the buses or in the subways like what we did before. A: OK, no problem. And I noticed that some press media are very concerned about our new product too. We should contact our friends in the media. You know, they are very helpful for our publicity. B: Good idea, and make sure our spokesman is well prepared for the conference. A: What activities do you recommend to hold during the conference? B: Well, I'd like to invite some pop stars to our conference. I believe it would attract a lot of people. A: Mmm... I'm not sure whether this would work or not, because, you know, that kind of staff is really irrelevant to our product. B: Well, I'll consider this later. What's your suggestion? A: In my opinion, emphasising the techniques we used in the production is more essential. I'd like to play a short but fantastic film about how we designed our product. B: That is great! Follow-on questions · Yes, I think so. In my opinion, whether a news conference will work depends on several factors, especially the characteristics of potential consumers and the product. /No, I think to launch an advertisement on TV is a better way. · I think the factors that should be taken into account include personnel, facilities, the location and costs. · A news conference can serve several purposes, such as improving the image of the company or promoting a slow-selling product. · As far as I know, to launch a new product, we can also place advertisement on various media or take part in an exhibition. · I can expect difficulties like lack of personnel, an appropriate location, a tight schedule or a low budget.