填空题
NIKE is a growing company. That fact shaped the long-term financial goals we outlined more than seven years ago. It also inspired our goal of reaching $23 billion in revenue by the end of fiscal 2011. Fiscal 2008 illustrated the power of that financial model, the strength of our team, and the ability of NIKE to bring innovative products and excitement to the marketplace.
Our unique role as the innovator and leader in our industry enables us to drive consistent long term profitable growth. In 2008 we added $2.3 billion of incremental revenue to reach $18.6 billion—up 14% year over year with growth in every region and every business unit. (8) We increased our return on invested capital by 250 basis points, increased dividends by 23%, and bought back $1.2 billion in stock.
As we enter fiscal 2009 we are well-positioned for the future. The NIKE brand continues to grow in relevance and influence. We're focused on six key categories—running, basketball football, men's training, women's training and sportswear. (9) These connections are the source of insights we use to create the innovative products that fill our pipeline. NIKE is a premium brand, and we earn that reputation by delivering experiences that surpass the expectations of our consumers.
Our portfolio of brands also continues to grow. Converse is mid-way through its 100th anniversary celebration. This brand delivered its best year ever in fiscal 2008 and continues to grow in the U.S. and in the key emerging markets of China, Russia and Brazil. (10) And NIKE Golf increased revenue and pre-tax income as we continue to deliver innovation and widen our lead as the largest apparel brand in the Golf industry.
Growth in our portfolio of brands is only half the story. The other half is changing. Our portfolio is based on three things—pursuing the greatest growth opportunities; leveraging NIKE resources and capabilities; and serving consumers with premium products and experiences. (11) We sold the Starter and Bauer businesses, and we acquired Umbro, one of the world's great football brands and a source of tremendous growth potential for NIKE, Inc. as we continue to expand our position as the biggest football presence on the planet.
As I write this we're heading into the Beijing Olympics—a moment that NIKE has been working toward for 30 years. NIKE is the number-one sports brand in China, which is also our largest sourcing country and our biggest market outside the U.S. During the past four years we have worked with thousands of athletes from more than 100 countries. (12) From the Hyperdunk basketball shoe, Zoom Victory Spike, and Luna Racer to Swift apparel and the Pre Cool Vest—NIKE product innovation is setting new standards in all 28 Olympic sports. And we'll continue to connect with Chinese consumers long after the Olympic torch goes out, bringing innovative products, retail experiences, and communications to this exciting marketplace.
A In applying these three principles we saw opportunities to take action in 2008.
B We've gained valuable insights nobody else has and used them to design and deliver some of the best performance innovations NIKE has ever developed.
C Hurley and Cole Haan also had record years for revenue and pre-tax income.
D Each category team is immersed in its sport's culture, connecting with consumers and building deep relationships.
E They illustrate the commitment we have to athletes and the unique role we play in sports and the cultures that surround our consumers.
F Gross margins improved more than 1% to a new record high of 45%, and earnings per share grew 28%.
G It also inspired our goal of reaching $23 billion in revenue by the end of fiscal 2011.