填空题
· Read the text below about Ad Compaign.
· In most of the lines 34-45
there is one extra word. It is either grammatically incorrect or does not fit in
with the meaning of the text. Some lines, however, are correct.
· If a line
is correct, write CORRECT on you Answer Sheet.
· If there is an extra word in
the line, write the extra word on your Answer Sheet.
A Memo to Some Marketing
Directors
Re: New Ad Campaign
Development of our next magazine advertising campaign is underway, our
new
advertising firm, Marshall and Dupree, has have prepared
two contrasting
34. approaches for us to consider. We must ought choose
between these two
35. concepts at this stage so that Marshall and Dupree can
continue the
36. development of our choice. Development of two both
approaches beyond this
37. stage is prohibitively expensive. Therefore, I am
enclosing two sketches which
38. are intended to give you an my idea of what
the final, photographed ads
39. would look like. As you will see from the
first sketch, this ad reflects our
40. the traditional advertising approach
of presenting our automobiles in an
41. attractive setting that would appeal
to affluent customers. This particular
42. ad shows our spirit model and they
associates it with an active, sporting couple.
43. To using a new departure
for the second ad, Marshall and Dupree has responded
44. it to the current
demand for high quality workmanship, The quote from the
45. assembly line
worker is intended to instill confidence in the excellence of our products. In
addition, the ad has the effect of humanizing our company in the eyes of the
public.