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Success for 99 Cents

How do you sell things in a time when the economy is down and people just don't want to 【B1】 ? Try the 99 cent approach.

Steve Jobs, former【B2】of Apple Computers, tried it and 【B3】 saved the music industry. He【B4】 a standard price of 99 cents for each song that he wanted to sell on iTunes and built a successful music download company.

In the 1960s, Dave Gold 【B5】 a store that sold alcoholic drinks in southern California. He sold wine in three 【B6】 categories: $0.79,$0.99 and $1.49. when he saw that the 99 cent wine did best, he started selling the other two at the same price and sales went up. In 1982, he started 【B7】 99 cent stores across the US. Today the company is 【B8】 almost 500 million dollars and has 280 shops.

Why does a 99 cent price tag(标签)make so much success? Researchers have found out that the price ending with .99 shows a 【B9】 price for consumers. It looks less and consumers 【B10】 feel that they can get something back.

A. owned

B. market

C. set

D. worth

E. finally

F. several

G. buy

H. usually

I. boss

J. sell

K. lower

L. price