单选题
Who appeared in the advertisements for the new products?
【正确答案】
C
【答案解析】[听力原文]
Woman: I"ve had some very positive feedback on the ad campaign, James.
Man: Great!
Woman: I thought you"d be interested to hear the results of a telephone survey the advertising agency carried out.
Man: Yes, very much so.
Woman: Firstly, it seems we were right to take the advice of the advertising agency and not to employ actors, as we normally do in our ads. It seems people have really responded to well-known personalities dressed as factory workers on our production line.
Man: So, did the people in the telephone survey say they felt persuaded to buy the products?
Woman: Nobody actually said that, but they definitely thought it was something different from the style of ads that"s in fashion at the moment. The response that came back again and again was they hadn"t seen anything like it before-they thought the ads were great.
Man: Hmm, that should really give the MD something to smile about! But what about the real question? How are sales performing?
Woman: Well, I was a little worried, because we"d set such very high targets. And sales of new products don"t always perform well straight away. Also, it"s such a competitive market. In fact, though, we"ve met all our targets so far.
Man: And maybe when more people see the ads, sales will be above target. It"s only three weeks since the campaign started.
Woman: Mm, now, another interesting point is the type of consumers buying these products.
Man: We"re aiming at men and women in the twenty to thirty age group, rather than teenagers.
Woman: Well, the survey showed that actually it"s thirteen to nineteen year olds who buy the products more than women, and men are in third place.
Man: I wonder if that"s because of the style of our ads.
Woman: Possibly. We should see whether this pattern changes as the campaign goes on.
Man: Has there been any feedback on which magazines most consumers see these ads in?
Woman: Well,
Healthy Eating
magazine has the largest number of readers, but that"s not the same thing, of course. According to the survey results,
Food Ideas
was the magazine mentioned more often than any other.
Easy Meals
has been fairly successful, too, which is surprising, though that was the one the agency recommended us to advertise in.
Man: Yes, that"s right. I think the agency has given us some really good advice. I"m impressed. I know it might seem that we"re paying them a lot of money, but if you think of the sales we"re achieving... after this experience, I would always use the agency-even if it costs us more.
Woman: Well, as you say, things are going very well so far.
Man: And has the agency said how long the campaign should continue for?
Woman: Yes. We"ve already had just about two months and the agency thinks it should go on for another month. They say we should run some new ads again later in the year, for the same length of time.
Man: OK. And are they advising us to advertise in the same publications?
Woman: The same magazines, yes. They also said we should advertise in cinema guides.
Man: Perhaps we could consider some of the popular sports magazines-convenience foods certainly suit people with busy life-styles. Anyway, advertising in some of the cinema guides is just as expensive as the national newspapers.
Woman: Well, I can go back to the agency to discuss that if you like.
Man: OK, I think that"s something...
单选题
Consumers have described the advertisements as
【正确答案】
C
【答案解析】
单选题
Since the campaign started, sales have been
【正确答案】
B
【答案解析】
单选题
Susanna says the largest consumer group for these products is
【正确答案】
A
【答案解析】
单选题
According to the survey, most consumers have seen the ads in
【正确答案】
A
【答案解析】
单选题
What does James say about the advertising agency"s charges?
【正确答案】
C
【答案解析】
单选题
The agency recommends continuing the current advertising campaign for
【正确答案】
A
【答案解析】
单选题
James suggests that the company should also advertise in
A . national newspapers.
B. sports magazines.
C. cinema guides.