填空题Directions:In this part, you will have 15 minutes to go
over the passage quickly and answer the questions on Answer Sheet
1. For questions 1 - 7, mark Y
(for YES) if the statement agrees with
the information given in the
passage; N (for
NO) if the statement contradicts
the information given in the
passage; NG (for
NOT GIVEN) if the information is not given in the
passage. For questions 8 - 10, complete the sentences with the
information given in the passage.
Blogging
Blogging is
growing and for very good reasons, much like e-mail took off ten years ago. And
like ten years ago when I found myself repeatedly trying to explain e-mail to
people and why they really did need an e-mail address, now I'm explaining
blogging and why it matters. What Is
Blogging? The act of producing a blog. What's a blog?
That's a little bit harder to answer. The term blog is short for web log, a
"log" of diary-like entries published on a website. This is how it started,
people publishing their daily thoughts for all to read on their website.
Sometimes new entries are produced every few minutes, and sometimes just once
and a while. It all depends on the author and what she or he wants to
express. But blogging has evolved to mean much more than diary
entries. Blogging is easy, almost instant, publishing of content to a website,
where every entry is preserved in a database and is therefore categorizable and
searchable. Content can be photographs, restaurant reviews, or anything
digitally storable on a computer that you can categorize. One of my blogs is a
group web log for book reviews. Several of my friends are authors on this site
with the ability to post reviews of books they've read. The other blog is set up
sort of like a journal, except that it is rarely personal. I use it mostly to
park things (ideas, opinions, links, humor) that I find interesting or useful,
and think others might find so as well. The true power of the
blog comes from its interactivity with visitors and other blogs. As an author,
you can allow your web visitors to comment on your entries, the comments then
being published along side or in a separate window of the entry. As you find
other blogs that you like to read, you link to them on your blog site. And as
others find your blog interesting, they link to you as well. All of this helps
build a community of those who share a common interest in each other's
content. Why Does Blogging Matter?
1. It gives you a place to easily store interesting bits of information
and ideas that you come across. Computer storage is cheap. Brain storage is
unreliable. The computer is more efficient at searching than the brain is, and
better at storage. We forget things. The computer doesn't. With a blog, the
stored knowledge is on the net, accessible from any browser anywhere in the
world. 2. Writing your thoughts down, on paper or computer, is
a good mental discipline. It sharpens your intellect. It refines your thinking.
It helps clarify your thoughts so that you communicate them better. And it puts
you in the position of "creator" rather than passive consumer of
content. 3. By opening up your blogs to comments, you invite
the collective intelligence (hopefully) of your readers to add to your thoughts
and to contribute to your knowledge. You've created a collaborative thought
space. 4. Young people are blogging. Blog sites are replacing
home pages because of the ease of publishing, the depth of functionality, and
the connections with other bloggers. 5. If you produce a
website, your website will score higher in Google rankings (search engine
results) if your site is a biog. Google rewards sites for rapidly changing
content and links outbound and inbound from other sites, which is the nature of
blogs. 6. Now anyone can publish. The best content will get the
most exposure as more blogs link to it and more people comment to it. The
publishing and distributing of content will become decentralized, shifting power
away from the major media companies. How Do You Get
Started? If you want to start a blog, you'll need
blogging software to load on your server, or a blogging hosting service to host
your blog for you. The easiest way is to use a host service like Blogger. corn
or TypePad. Blogger. corn is free and ad supported, but you will need to know
some HTML to get started and to make your site look good. TypePad is a new
service that costs a minimum of $5 per month, but you don't have to know any
HTML and the service is the most feature rich of all of them with gorgeous
styles from which to choose the look of your blog. If you want
the most flexibility and customizable features, you'll need to go with blogging
software that you load onto a remote server hosting your website. Movable Type
(from the same company that makes TypePad) is the most powerful solution out
there, with a free license available for personal, non-commercial use and
licenses available for personal and commercial use that includes support.
Movable Type requires a good knowledge of HTML and style sheets but the
documentation is extensive and MT has an active user base and support
forum.
填空题
It's easy to persuade people to use blogging now.
填空题
You can post anything on your blog and also link other blogs to yours.
填空题
Blogging can't store your information you find interesting.
填空题
Your blogging won't be shared by bloggers.
填空题
In the future today's home page will be replaced by blogging.
填空题
Some day in the future blogging will replace e-mails.
填空题
To start a blog costs $5 a month and also requires some basic knowledge of HTML.
填空题
Blogging is easy, almost ______.
填空题
With a blog, the stored knowledge is ______.
填空题
By opening up your blogs to comments, you invite your readers to ______.