【正确答案】 C

【答案解析】[听力原文] 23-30
Woman: And now as more and more UK companies look to expand worldwide by way of mergers and acquisitions, we are going over to Sara Pickford who is looking at the expansion strategy of Tesco, one of the big UK supermarket chains. With me in the studio this morning is Tesco's marketing director David Pugh. Good morning. Mr. Pugh!
Man: Hello!
Woman: Now. first of all. Tesco has had his presence in the mainland Europe for some time now. But when did they first do their business there?
Man: Well, we first broke into foreign market when we acquired stores in U. S. A. in 1978. But it was sold jn 1986. The 1990s produced a much better climate for expansion. And Tesco has been expanding their businesses there since 1993 especially in Europe.
Woman: Why did you look to Europe when you were doing so well in the U. K.?
Man: Well, we've grown to become one of the U. K.'s largest food retailers. But in such an extremely competitive market, we knew that any further growth would be very expensive. So we decided to expand our operations into Europe to take advantage of opportunities for growth of these rapidly expanding market output.
Woman: So where did Tesco begin their European expansion?
Man: Well. we started closest to home in France.
Woman: And how did you go about entering the French market?
Man: Well, we bought up the French food retailer Cockto and acquired seven hypermarkets and 95 supermarkets in northern France. We continue to operate under the Cockto name in these stores, in Paris though we did open one new hypermarket under our own name. In 1997, however, we decided to sell the Cockto chain and concentrate on expanding the Central European operation.
Woman: Your company is very active in Central Europe now, what effect do you think the foreign investors have had?
Man: Well, until recently many of the goods there were very cheap, but there wasn't much variety available. And that's what we've been able to offer. I suppose eventually as competition increases, the quality of products will get better as well. Woman: And so what effect has this expansion into Europe had on Tesco?
Man: Initially of course it involves a very heavy investment。And we don't expect to recover these capital costs in a short term. But interestingly it has made us rethink how we can go about producing our goods. And we have come up with more effective ways of doing that. Eventually we will have to look at the way we deliver the goods to the stores. That's definitely one area where we need to be more efficient.
Woman: And how is Tesco's trading strategy in Central Europe different from that in the U. K. ?
Man: Well, although the customer needs are different from those in the U. K.., our commitment to product quality, value and service are just as strong. We believe these values are universal. Therefore, our traditional trading strategies will be just as successful in Central Europe.
Woman: Mm. And how do you actually go about promoting the Tesco brand?
Man: The company advertises on televisions and elsewhere. But our adverts instead of advertising products in stores or special price promotions, are aiming at building trust in the brand and these values. A sort of long-term strategy.
Woman: And what about the future? What is Tesco's European strategy?
Man: Well, our initial investment has given us an opportunity to get to know the needs of our new customers. We now have to consolidate what we've already achieved. So rather than opening new stores or acquiring any more companies, we are looking to our grade and enlarge the outlets we already have and invest in our staff a commitment to high standards of service.
Woman: Mm. That's very interesting. Thank you very much for talking to us. Mr. Pugh. And now back to Richards in the studio…

[要点] 考查对信息细节的理解能力。Mr. Pugh提到“And Tesco has been expanding their businesses there since 1993 especially in Europe.”
[注意] 录音中还有1978，1986，the 1990s几个时间，考生要注意细节。

【正确答案】 B

【答案解析】[要点] 考查对信息细节的理解能力。Mr. Pugh提到“So we decided to expand our operations into Europe to take advantage of opportunities for growth of these rapidly expanding market output.”即：我们决定把经营扩展到欧洲是为了在快速扩张的市场中抓住发展的机会。A项意为利用较低的经营成本，B项意为进入快速发展的市场，C项意为扩大产品范围，因此B项和原文的意思一致。
[注意] 题干中已经给出了关键词expand into Europe，考生可以基于这些关键词去有意识地关注相关的信息，这样按图索骥题目比较容易答对。

【正确答案】 B

【答案解析】[要点] 考查干扰信息的排除。题干考查Tesco进入法国市场的方式，Mr. Pugh提到：“we bought up the French food retailer Cockto and acquired seven hypermarkets and 95 supermarkets in northern France.”可见，他们通过购买法国当地的食品零售商Cockto，并购7家大超市和95家超市的方式进入法国。B项是正确的，A项意为建立合资企业，C项意为开设自己名下的连锁店。
[注意] 题干中已经给出了关键词entered the French market，考生可以基于这些关键词去有意识地关注相关的信息。

【正确答案】 C

【答案解析】[要点] 考查干扰信息的排除。题目问的是：外资对中欧市场的影响。Mr. Pugh提到“…until recently many of the goods there were very cheap, but there wasn't much variety available. And that's what we've been able to offer.”即：直到近来，那里(中欧市场)的许多商品价格便宜但是不够多样化，那是我们所能提供的，即：我们能使那里的商品更丰富。C项是正确的。
[注意] A、B项都是干扰项，尤其是B项。Mr. Pugh提到：“I suppose eventually as competition increases, the quality of products will get better as well.”可见，最终，产品的质量会得到提高，但并不是现在，B项被排除。

【正确答案】 C

【答案解析】[要点] 考查干扰信息的排除。题目问的是：Tesco扩展到欧洲的结果是什么?Mr. Pugh提到“…it has made us rethink how we can go about producing our goods. And we have come up with more effective ways of doing that.”即：我们重新考虑如何生产并且已经想到更加有效的方法。C项是正确的。
[注意] A、B项都是干扰项，尤其是A项。Mr. Pugh提到“Eventually we will have to look at the way we deliver the goods to the stores. That's definitely one area where we need to be more efficient.”可见，最终我们会建立更有效的送货方式，但并不是现在，A项被排除。

【正确答案】 A

【答案解析】[要点] 考查语篇整体的把握。题目问的是：Tesco在中欧的经营策略是什么? Mr. Pugh表达得很明确：“our traditional trading strategies will be just as successful in Central Europe.” A项是正确的。B项意为它提供特殊的产品来满足当地顾客的需要。C项意为它的商店被设计成传统的样式。

【正确答案】 C

【答案解析】[要点] 考查语篇整体的把握和干扰信息的排除。题目问的是：Tesco如何在中欧做广告?Mr. Pugh说：“The company advertises on televisions and elsewhere. But our adverts instead of advertising products in stores or special price promotions, are aiming at building trust in the brand and these values.”他强调做广告的目的不在于宣传产品和特价促销，而在于建立顾客对品牌和商品价值的信任。C项意为它把重心放在企业形象上，和原文意思相符。A、B项排除。
[注意] 考生要仔细理解instead of的意思，做出正确判断。

【正确答案】 B

【答案解析】[要点] 考查语篇整体的把握。题目问的是：Tesco在欧洲的未来发展战略是什么?Mr. Pugh表达得很明确：“So rather than opening new stores or acquiring any more companies, we are looking to our grade and enlarge the outlets we already have and invest in our staff a commitment to high standards of service.”即：我们不会开新店或并购任何新公司，而是扩大现有的商店并且在提高员工服务水平上投资。B项和原文意思相符。A、C项与原文相矛盾。
[注意] 观察题目内容和对话可以发现基本上题目都是按照对话进行的自然顺序设计的，即：前面的题目一般出题点都在对话的前半部分，后面的题目则来源于对话的后半部分，在这里提醒考生注意这个规律。