单选题 The BBC was the first authority in the world to provide a public television service, which began in 1936. During the war transmissions ceased, but were resumed in 1964. Viewers are now able to watch television for many hours a day, if they have time and inclination (爱好). Moreover, viewers now have four channels at their disposal (配置). In 1955 the Independent Broadcasting Authority opened a television service and in 1982 a second independent service came into operation. The BBC provides two channels. The viewing hours have also been extended with the introduction of breakfast television by both the BBC and the Independent Broadcasting Authority. Advertisers buy time for advertising (广告) on the Independent Television, but the amount of time devoted to advertising is small; it is strictly limited by the special Act that allowed commercial television. Viewers of any of the programs can watch plays, 'live' transmissions of important events, sports and athletics, interviews with famous people, musical performances and many other items. Films are often televised, and many of them are made specially for television. The cinema industry is jealous (嫉妒的) of television, and understandably keeps new films for showing in cinemas; nevertheless, TV occasionally screens a new one. Television has attracted many people away from the cinema and, in recent years, many cinemas have had to close. A frequent criticism of TV programs is that they too often feature violence and gunplay. On the other hand, it must be said that many serious and instructive matters are presented.
单选题 Which of the following expresses the main idea of the article?
  • A. TV channels in Britain.
  • B. Independent TV service in Britain.
  • C. TV programs of the BBC
  • D. British TV and its influence.
【正确答案】 D
【答案解析】[解析] 本文前半部分内容是关于英国两类电视的,后半部分是关于电视节目内容及影响的。能概括以上两点的只有(D)。其他各项只分别表达了文章的部分内容。
单选题 Viewers are now able to watch television for ______ in Britain.
  • A. four hours
  • B. as many hours as they wish
  • C. limited hours
  • D. extended hours
【正确答案】 B
【答案解析】[解析] 文章开始第3句指出:只要他们有时问,有兴趣,观众能看很多小时的电视。这与选项B)(他们想看多少小时,就看多少小时)的意思接近。A)和C)文章中未提到,D)与本题无关,都不是答案。
单选题 Advertising appears on ______.
  • A. BBC television
  • B. the Independent Television only
  • C. all television
  • D. no television
【正确答案】 B
【答案解析】[解析] 文章第8行明确指出:广告商在独立电视上购买广告时间,而没有提到其他电视。所以本题答案是B)。
单选题 The amount of time for advertising on TV is comparatively small because ______.
  • A. advertising time on TV is limited by law
  • B. the government controls the time
  • C. advertising on TV is too expensive
  • D. advertising does not entertain people
【正确答案】 A
【答案解析】[解析] 从文章第9行的后半部分可以看出电视广告时间受限制的原因:商业广告时间受特殊法案(special Act)限制。所以本题答案是A)。
单选题 Which of the following is true of British television?
  • A. TV is so popular that it has replaced the cinema in Britain.
  • B. TV programs are full of violence.
  • C. TV presents instructive as well as entertainment programs.
  • D. TV programs are all enjoyed by people in Britain.
【正确答案】 C
【答案解析】[解析] 选项A)和B)与文章事实矛盾,D)在文章中未提到,都不是答案。C)是本题的答案,这可以从所提到的电视内容中看出,电视既有娱乐性质也有教育意义。